The old Home Shopping Network campus in north St. Petersburg may be trading TV studios for truck bays. Greystar has filed plans to convert a large chunk of the former HSN property in the city’s Gateway area into an industrial warehouse park, reshaping roughly 65 acres with new buildings, loading docks and truck lanes. The filing kicks off a round of technical reviews and public hearings before any dirt can actually be turned.
Developer filing shows industrial plan
According to Tampa Bay Business Journal, Greystar’s application lays out a concept for shallow-bay industrial buildings with room for truck circulation and staging across part of the roughly 65-acre campus. The filing is described as conceptual, with phased construction instead of a single massive buildout. City staff will now send the proposal through engineering and traffic review before any public hearings are scheduled.
HSN's exit left an oversized site
HSN shut down its St. Petersburg operations in 2025 when Qurate consolidated broadcast production to its West Chester, Pennsylvania campus, as reported by CoStar. The long-vacant parcel and adjacent buildings - listed at roughly 64.8 to 65 acres of land with hundreds of thousands of square feet of floorspace - have been on developers’ radar, according to St. Pete Catalyst. Its size and direct access to major roads make it a natural fit for distribution uses, even as nearby neighborhoods worry about traffic volumes and noise that could come with a big logistics play.
Greystar's logistics push
Greystar has already been leaning into the warehouse game around Tampa Bay. The company and partner Rockpoint broke ground on a second phase of the Gateway Logistics Center north of St. Petersburg in 2025, a project described as adding Class A warehouse space, according to a company release. Those buildings are shallow-bay industrial facilities with high clear heights and modern sprinkler and lighting systems, the kind of product Greystar says fits today’s e-commerce demand, per Greystar. If the new plan is approved, the former HSN campus could slot into that broader logistics strategy and potentially bring construction work and long-term warehouse jobs into the Gateway area.
What neighbors and the city will watch
The application must clear technical reviews for traffic, stormwater and buffering before it reaches public hearings with planning commissioners and the City Council. Big-site conversions like this have become a common way to deliver distribution space in the Tampa Bay region, but they also shift traffic patterns and affect how the tax base is built out, as reported by CoStar. City staff will post the review documents online and set a hearing schedule as the permitting process moves ahead.
Greystar did not immediately respond to requests for comment, and city planning staff say the filing is currently under review, according to Tampa Bay Business Journal. The real test will come when the project hits public hearings and residents, planners and council members start debating what conditions, if any, should attach to such a large industrial conversion.
