San Antonio’s about to get a new quesadilla obsession. Plano-born Dillas, the fast-casual chain built entirely around made-to-order “primo” quesadillas, is lining up its first Alamo City location as part of a 2026 expansion plan.
The founders say they are still hunting for the right spot, but locals can expect a formal announcement sometime later this year.
Co-founders Kyle and Maggie Gordon launched Dillas in 2013 and have been eyeing San Antonio ever since, according to CultureMap San Antonio. The chain’s own website frames the concept as a long time coming, with the brand writing on its About page that “Dillas has been a dream in the making for many, many years.”
Trade coverage lists Dillas as an 11-unit operation in North Texas and Louisiana, with a tightly focused menu that centers on customizable quesadillas and related sides. QSR Magazine previously reported on a refreshed, streamlined menu, while regional coverage has highlighted the company’s reliance on takeout, catering and drive-thru orders. In some markets, roughly 80 percent of sales happen off-premises, according to Community Impact.
Franchise push could speed the rollout
Dillas is not easing into growth. Trade reports indicate the brand is leaning on franchise agreements and outside investment as it moves beyond its North Texas comfort zone. Fast Casual detailed a development agreement with Primeaux Restaurant Group, tied to an investor-backed plan that aims to boost the chain toward 18 locations by mid-2026.
If that timeline holds, San Antonio’s debut shop will be part of that broader push, not a one-off experiment.
Where in the city they might land
Kyle Gordon has already tipped his hand a bit on where Dillas might drop its first San Antonio pin. He told CultureMap San Antonio he has a “soft spot” for the I-10 and Loop 1604 corridor, thanks to a year spent at UTSA, making that stretch a prime contender for a lease.
Operationally, it lines up. With about 80 percent of business in some markets coming from off-premises orders, freeway-adjacent retail and strong drive-thru access are strategic must-haves for the brand, according to Community Impact.
As for a grand opening date, fans will have to hold their queso. There is no firm timeline yet, and WhatNow San Antonio reported that the company was still in site-selection mode, with outreach for comment going unanswered at the time of publication.
Once a lease is inked or permits surface, expect a more concrete address and opening date to follow. Until then, San Antonio can start thinking about which side of town will get the first crack at those “primo” quesadillas.
