Fulton Market is about to get a serious sugar rush. Viral Austin dessert outfit The Bougie Foodie is hauling its oversized “cookie mountains” to the West Loop this April, promising warm, scratch-made sweets served well into the evening and giving the neighborhood a late-night dessert option beyond the usual ice cream and pastry cases.
According to Secret Chicago, the Fulton Market shop is set to open in April and will bring the brand’s “fresh-baked-all-day” style to the city. The new outpost is expected to focus on warm cookies, bread pudding, and rotating specialty desserts that keep coming out of the oven into the evening hours.
Founder Brianna Cryar launched The Bougie Foodie in January 2023 out of a shared commercial kitchen in Austin, then steadily built a following through farmers markets, pop-ups, and social media, as reported by Community Impact. The concept later graduated from a dessert trailer and delivery kitchen to a full brick-and-mortar spot on South Congress.
Menu And The Cookie Mountain
The headliner here is the Choco Chip Cookie Mountain, a six-ounce gourmet cookie built to be crisp on the outside with a gooey center and loaded with premium Guittard semisweet chocolate chips. The Bougie Foodie notes that the Cookie Mountain is sold in multi-packs online and comes with reheating instructions so fans can recreate that warm, fresh-from-the-oven finish at home.
What Chicago Will Get
For Chicago, the menu is expected to feature the Choco Chip Cookie Mountain, “Mimi’s Boozy Bread Pudding” made from a family recipe with brandy sauce, rotating Cookie Mountain flavors, and weekend specials such as tiramisu and brioche cinnamon rolls, according to Secret Chicago. Those items are geared toward evening crowds, in keeping with the bakery’s late-night dessert focus.
Fulton Market Fit
Fulton Market has been drawing new concepts and late-night openings for years, making it a natural landing spot for a dessert shop that leans heavily on evening business. Eater Chicago has noted that the neighborhood’s mix of offices, residents, and destination restaurants helps support counter-service pastry spots that keep their lights on later than the average bakery.
Cryar has said the business was built around satisfying late-night cravings, a place people could swing by after dinner for a warm cookie or a rich dessert, and that this approach helped drive social buzz and pop-up demand in Austin before the brand decided to step outside Texas. The Fulton Market shop will be The Bougie Foodie’s first location beyond its home state.
For now, The Bougie Foodie offers nationwide shipping and local Austin pickup through its online store, and the team has not yet released a specific Fulton Market street address or a firm opening date beyond “April.” Ordering details and product drops are listed on The Bougie Foodie’s official site.
Until that opening date is nailed down, Chicago dessert fans are stuck waiting for their first official Cookie Mountain. We will update coverage when the bakery confirms the exact address and day it starts serving.
