Most of Florida can now get Winn‑Dixie groceries dropped at the front door, thanks to an expanded delivery partnership with Amazon that has quietly turned into a statewide play. What started as a test run in Jacksonville and Orlando has now spread through Tampa Bay, Miami, West Palm Beach, Tallahassee and Pensacola, with shoppers in eligible ZIP codes able to order fresh produce, meat and pantry staples through the Amazon app for same‑day or next‑day delivery, depending on where they live.
According to Jacksonville Business Journal, the companies say the rollout now reaches a majority of Florida households, after growing beyond its initial pilots. The partnership, which began in September 2025, scaled at a brisk pace; Digital Commerce 360 quoted Amazon’s Sophie Turrell noting that the service grew "from two regions to most of Florida in seven months."
Where It Reaches
Between Florida and southern Georgia, the companies say the service now covers nearly 100 cities and towns, including Fort Lauderdale, Jacksonville, Miami, Orlando, Pensacola, St. Petersburg, Tallahassee, Tampa and West Palm Beach. Supermarket News reported that the March expansion pulled in the Tampa Bay counties of Hillsborough, Pasco, North Pinellas, Polk, Manatee and Sarasota. Local TV outlet WFTV added that the assortment runs to roughly 15,000 Winn‑Dixie items, although what is actually available still depends on the customer’s ZIP code.
Why Winn‑Dixie Is Leaning Into Amazon
Winn‑Dixie has been doubling down on its Florida footprint while trimming stores in other areas, and executives say teaming with Amazon lets the grocer reach well beyond its brick‑and‑mortar locations. In a company release, Gayle Shields, The Winn‑Dixie Company’s chief merchandising and marketing officer, said the partnership "brings together Winn‑Dixie’s trusted neighborhood stores, known for low prices, fresh quality groceries and trusted Own Brand products, with Amazon’s unmatched delivery experience." The Winn‑Dixie Company
How Shoppers Will Use It
Customers who want Winn‑Dixie delivered can head to the grocer’s storefront on Amazon or open the Amazon shopping app and plug in their ZIP code to see if the service reaches their address, the retailers say. Industry reporting notes that more than 15,000 Winn‑Dixie items now appear on Amazon’s platform, and some areas offer two‑hour delivery windows or even one‑hour options where available. Digital Commerce 360 and other local news outlets have advised shoppers to double‑check availability by ZIP code before loading up their carts.
Limited‑Time Perks And Rewards
In its March announcement, Winn‑Dixie said Prime members can get $15 off orders of $75 with the code WDSPRING15 through April 14. The same release stated that both Prime and non‑Prime customers can score free delivery on Winn‑Dixie orders over $25 for a limited time. Rewards fans are not left out: Winn‑Dixie Rewards members can link their accounts to Amazon to earn points on eligible purchases, which can then be redeemed for value in stores. The Winn‑Dixie Company
The tie‑up is one more example of e‑commerce players teaming with regional grocers to widen their reach, even as Amazon continues to rethink its own physical grocery strategy. Shoppers across Florida, not to mention rival chains, will be watching to see whether faster, cheaper delivery changes where residents do their weekly stock‑up. The Shelby Report
