Broad Ripple favorite BRICS is getting ready to head up I-65. The owner of the trailside ice cream spot is planning a new parlor with an attached marketplace in Whitestown, a move that would take the brand beyond its Monon Trail home. The concept is slated for the town's growing commercial corridor near Moontown Brewing Company's Whitestown taproom and Maurer Commons, positioning it as another family-friendly stop for people checking out new parks and amenities west of I-65.
Details on the project first surfaced on April 10, 2026, when the Indianapolis Business Journal reported that the BRICS owner plans to open both an ice cream shop and a small marketplace in Whitestown. The outlet placed the site in the orbit of Moontown Brewing Co.'s Whitestown taproom and described the concept as part of a broader wave of food and retail proposals in the area. The report did not pin down an exact address or opening date.
What's planned
The idea pairs scoops with small-format retail, a combo more operators are using to turn quick ice cream runs into longer neighborhood hangs. In similar setups, the marketplace side often carries pantry staples, grab-and-go snacks or rotating goods from local vendors so customers have a reason to stick around after dessert. For geography buffs, Moontown Brewing Co.'s Whitestown location at 345 S. Bowers St. provides a handy landmark for where the new spot is expected to land, an address the brewery lists on its Moontown Brewing Co. website.
BRICS background
BRICS, the Broad Ripple Ice Cream Station, has been a northside staple since 2010. It operates out of a historic Monon train-station building and serves a rotating lineup of dairy flavors alongside oat-milk vegan options. Regulars know it as much for community pop-ups and donations as for its seasonal specials and deep year-round menu. A community feature from WRTV walks through how BRICS became a go-to stop along the trail.
Why Whitestown?
Whitestown has spent years courting mixed-use development, with projects such as Maurer Commons and a planned aquatic facility designed to attract residents, visitors and the kind of steady retail demand that keeps small shops humming. Town leaders and developers have been pushing for hotels, apartments and more retail, all meant to feed the same flow of foot traffic this ice-cream-and-market concept would depend on. Coverage of Whitestown's redevelopment efforts and the aquatic project helps explain why operators like BRICS are eyeing the area, according to the Indianapolis Business Journal.
What's next
There is still no public timeline for when the Whitestown outpost might open, and the Indianapolis Business Journal report did not offer an estimated debut date. Any build-out will have to move through the usual local approvals and permits before construction can start. For now, the plan is another sign that food and retail operators are betting on Whitestown's growth. We will be watching for permit filings and formal announcements from the owners and town officials as the project moves ahead.
