The owner of one of Buckhead’s best-known office addresses is quietly looking for a single big-name occupant. Banyan Street Capital has put the Atlanta Financial Center’s South Tower on the market as a full-building headquarters play, an 11-story, roughly 300,000-square-foot building at 3333 Peachtree Road NE. Newmark Group is steering the campaign and aiming squarely at one company that wants a long-term home, complete with top-of-building signage and control of an entire tower in one of Atlanta’s most recognizable office clusters.
“Originally designed and built as a headquarters, 3333 Peachtree successfully served that role for decades,” Banyan principal Zac Gruber said in a statement, according to WSB-TV. Banyan is leaning into the building’s private vehicle entrance and rooftop visibility to sell the story, and Newmark broker Justin Parsonnet has called the offering a rare chance for a user to “plant a flag for the long term.” Company representatives told the station they expect to roll out more details on plans for the broader campus in the coming weeks.
What’s For Sale
As reported by Atlanta Business Chronicle, Banyan is positioning the South Tower as a roughly 300,000-square-foot block designed to function for a single corporate tenant rather than a mix of smaller users. A current LoopNet listing shows the property’s address as 3333 Peachtree Road NE and touts direct access to GA-400, immediate proximity to the Buckhead MARTA station, on-site parking and various tenant amenities. Brokers say the pitch is a turnkey headquarters setup, not the usual multi-tenant puzzle that comes with juggling different lease expirations and build-outs.
Why Now
Banyan acquired the three-tower Atlanta Financial Center in 2025 and kicked off a repositioning effort that included new financing and changes to property management, according to Bisnow. Buckhead is still wrestling with elevated office vacancy, and Lee & Associates’ Q4 2025 report puts the submarket around 27.6%. In that environment, landing one large, stable occupant in a standalone tower can help smooth cash flow while ownership works on the rest of the complex. The marketing push effectively bets that a high-profile headquarters user will pay up for scale, signage and built-in infrastructure in a marquee Buckhead location.
Who Might Buy It
Industry brokers say the short list of likely buyers includes corporations hunting for a permanent regional headquarters, along with large law firms or financial services players that care about branding the building and tapping Buckhead’s talent pool. Cushman & Wakefield’s MarketBeat points to a “flight-to-quality” pattern in Atlanta, where top-tier assets outperform older or more generic space, which could give a single-user South Tower some extra shine. If the dream corporate user does not step up, brokers note that Banyan could pivot to options such as selling pieces of the project, structuring long-term leases or rethinking uses for parts of the campus.
What’s Next
Newmark is now circulating offering materials and expects interest to build over the coming months, while Banyan has signaled that more news about the larger Atlanta Financial Center strategy is on the way. For a deeper dive into the listing and Banyan’s pitch, see coverage from Atlanta Business Chronicle and additional local reporting by WSB-TV. Brokers and corporate real estate teams looking for the offering memorandum or to schedule tours are being directed to contact Newmark’s Atlanta office.
