Authority Brands, the franchisor behind Mister Sparky, Benjamin Franklin Plumbing and a roster of other home-service companies, is packing up its corporate headquarters in Maryland and heading for Cobb County. The company plans to open a 48,000-square-foot Franchisee Success Center at 200 Galleria Parkway, invest about $13 million and add roughly 390 new jobs over the next several years, bringing another high-profile HQ into the growing office hub near The Battery Atlanta and Truist Park.
Official announcement and the numbers
Gov. Brian P. Kemp confirmed the move Tuesday in a press release from Governor Brian P. Kemp's office, saying Authority Brands will establish its new Franchisee Success Center in Cobb County, create 390 jobs and invest $13 million over the coming years. State officials say the project will add dozens of corporate support and back-office roles to metro Atlanta as the company centralizes franchisee support and operations in one spot.
Where the new HQ will sit
The 48,000-square-foot office is slated for 200 Galleria Parkway in the Cobb Galleria area, just across I-75 from The Battery Atlanta and Truist Park, according to The Atlanta Journal-Constitution. The address drops Authority Brands into a stretch of Cobb County that has already been drawing corporate relocations and fresh office investment in recent months.
About Authority Brands
Authority Brands describes itself as a portfolio of 15 home-service franchisors operating in more than 2,700 territories. On its website, the company highlights brands such as Benjamin Franklin Plumbing, Mister Sparky, The Cleaning Authority and The Junkluggers. A PR Newswire release earlier this year detailed the firm's recent franchise growth and expansion, underscoring executives' argument that metro Atlanta fits their current scaling and hiring plans.
Local reaction and next steps
"Metro Atlanta gives us access to exceptional talent, a business environment built for growth, and a community that understands what it means to build something," Jay Caiafa, CEO of Authority Brands, said in the governor's press release. State and regional partners named in the announcement, including the Georgia Department of Economic Development, Select Cobb and the Cobb Chamber, were credited with representing the project during recruitment and site selection.
Officials have not pinned down a firm opening date for the Franchisee Success Center or a specific start for the phased hiring, and public statements so far have not addressed whether the company received additional state incentives. Local reporting notes that hiring will center on operations, information technology, finance and marketing roles, with more detailed rollout and recruitment timelines expected as the company finalizes its lease and build-out plans. For a first look at the move and its jobs tally, see FOX 5 Atlanta for initial coverage.
