Wayback Burgers is zeroing in on Kennesaw, with local franchisees planning to open a new restaurant along Cobb Parkway this fall. The fast‑growing chain, known for its made‑to‑order burgers and hand‑dipped shakes, is set to plug into one of the city’s busiest commercial corridors as it continues its Georgia expansion. Plans call for a bright, family‑friendly space with an open‑kitchen vibe and room for guests to dine in.
Where It’s Headed
According to Wayback Burgers, Kennesaw is listed as "Coming Soon" at 2774 Cobb Parkway Northwest, alongside a separate "Coming Soon" entry in Locust Grove. The company has not yet posted a construction timeline or official opening date for either location.
Franchisee Details and Footprint
Local reporting identifies husband‑and‑wife franchisees Zakaria Dhaly and Mahmuda Rumi as the operators of the roughly 1,606‑square‑foot Kennesaw restaurant. Rumi is quoted as saying they are "excited to bring Wayback’s outstanding food and service to the Kennesaw community very soon." As reported by What Now, an earlier notice listed the address as 2274 Cobb Parkway NW and called the shop the chain’s 13th Georgia location, while the brand’s own listing uses 2774, suggesting the initial report may have simply flipped a digit.
A Bigger Georgia Push
Industry coverage shows Wayback is steadily inking new Georgia leases, with a recent deal in Locust Grove highlighted as part of that regional push. QSR Magazine reported that the Locust Grove location is expected to create roughly 30 jobs as the chain continues to grow its presence in the state.
Where It Fits Locally
Kennesaw’s burger scene is already stacked with both national names and homegrown spots, so Wayback will be stepping into a busy but clearly burger‑loving market. Eater Atlanta chronicled Whataburger’s metro Atlanta debut in Kennesaw back in 2022, and local concepts like Smash Hit Burgers have been building out their own footprints around the city.
For now, Wayback Burgers and the Kennesaw franchise team have not named a specific opening day. The chain’s locations page still offers the clearest window into the project, so locals eager for another burger option may want to keep an eye on that listing for signage, updates, and an official timeline. This story will be updated as the company posts more details and additional information appears in local filings.
