Rise Southern Biscuits & Righteous Chicken is lining up a second San Diego-area outpost in East County, with franchisee Jason Kasid targeting 2650 Jamacha Road, Unit 123, in El Cajon for a planned 2026 opening. Kasid, who launched Rise’s first San Diego location near San Diego State University, holds a multi-unit agreement that commits him to bringing at least five spots to the region.
Where it will sit
According to WhatNow, the El Cajon restaurant is slated for 2650 Jamacha Road, Unit 123, with a 2026 debut on the books. The outlet ties the new address directly to Kasid’s larger push to grow the brand across San Diego County.
Franchise push from local operator
Kasid is expanding the concept under a multi-unit deal handled by franchise developer Fransmart, which lists Rise among its national brands.
What to expect
The first San Diego Rise, at 6364 El Cajon Boulevard near SDSU, runs a breakfast-and-lunch lineup built around biscuits, fried chicken sandwiches and sides, and leans on kiosk ordering plus heated pickup lockers to move takeout orders quickly, according to Eater San Diego. That College Area shop has served as the local test market for both the menu and the tech-forward setup that is expected to guide future locations.
Official filings back the plan
Business registry records list a local company, RISE RSD, LLC, at 2650 Jamacha Road, Suite 123 and name Jason Kasid as an officer. Those filings line up with the reported address for the planned restaurant, according to business data compiled by B2BHint. Rise’s corporate site also notes that the chain is headquartered in Durham, North Carolina, and that it partners with Fransmart on franchise development.
Timeline and what’s next
Kasid had not put a firm opening date on the calendar at the time of publication, according to WhatNow. Neighbors and local restaurant watchers will likely get their first real hint of progress when permit activity pops up or when the franchise posts an official opening announcement for the Jamacha Road space.
