Tony Giarratana is turning condo shopping into something closer to a theme-park attraction. This week, the developer pulled back the curtain on a new sales gallery for Paramount, the 60-story tower set to reshape the Church Street skyline. Inside, would-be buyers can study a 7.5-foot three-dimensional model of the building and walk through full-scale mockups of condo kitchens and living rooms, all while construction continues at the site and pre-sales ramp up.
Inside the Experience Center
The Paramount Experience Center features a 7.5-foot 3D model of the tower and life-size condo mockups designed so buyers can test finishes and sightlines, as reported by the Nashville Business Journal. Staged kitchens, living areas and model baths are laid out so visitors can move through them as if they already lived there, with sales staff on hand to walk through floor plans and upgrade options. The idea is simple: let buyers see and feel the space first so signing on the dotted line feels less like a leap of faith and more like a final confirmation.
Construction Status And Timeline
Construction on the 60-story, roughly 750-foot Paramount is underway at 1010 Church Street next to the downtown YMCA, and substantial completion is currently projected for 2028, according to WSMV. The project combines roughly 360 apartments with about 140 condominiums and includes an expanded YMCA and a multi-level parking podium, details noted in the architect's and developer's materials. Brasfield & Gorrie is listed as the project's general contractor in coverage of the financing and construction plan, per The Real Deal.
Sales Momentum And Pricing
Early interest has been strong. Giarratana logged more than $100 million in early condo sales during the pre-launch period, according to an earlier report in the Nashville Business Journal. The new gallery is meant to turn that early buzz into firm contracts by letting buyers compare floor plates, views and finish packages in person, rather than relying on renderings and imagination alone.
Design And Neighborhood Fit
Chicago firm Goettsch Partners gave Paramount its jagged, light-catching facade and pointed crown, design moves meant to mark the 60-story tower as a clear landmark on the downtown skyline, per Goettsch Partners. The team has also highlighted condo-level amenities, high-floor lounges and large outdoor decks that are aimed at high-end buyers and positioned as a boost to Church Street's growing residential corridor.
The Paramount Experience Center is open to prospective buyers, with appointment information and gallery hours listed on the project's website at PARAMOUNT Nashville. For now, Giarratana's latest rollout is one more sign that downtown Nashville's housing market is still game for big, high-end bets on the city's next chapter in skyline bragging rights.
