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Halal Smash Burgers Invade Duluth As Bite More Joins Gwinnett’s Late-Night Rush

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Published on April 06, 2026
Halal Smash Burgers Invade Duluth As Bite More Joins Gwinnett’s Late-Night RushSource: Google Street View

Bite More, the halal American-Italian fast-casual concept that first drew a following in Buckhead, opened its Duluth location on April 3, 2026. The new outpost brings the brand’s smash burgers, loaded fries and late-night service to Gwinnett County, and opening night was anything but quiet, with a ribbon cutting and DJ-backed crowd packing the space.

Grand opening weekend

The festivities kicked off with a 5:30 p.m. ribbon cutting on April 3, followed by an evening party featuring a live DJ and giveaways. The first 50 guests scored free Oklahoma Onion Smash Burgers, and other attendees walked away with vouchers for a complimentary Nashville Hot Chicken Sandwich with purchase, as reported by WhatNow.

Founder’s take

Founder and CEO Prince Patel called the Duluth launch “a huge milestone,” saying that Gwinnett County’s food culture and openness to new flavors made it a natural next step, according to WhatNow. Patel introduced Bite More after debuting in Buckhead, where the concept quickly grabbed attention for its mashup of American and Italian dishes, per Business Debut.

Menu and vibe

Bite More leans into a scratch-made American-Italian lineup built around smash burgers, loaded fries and pastas like an Alfredo Cajun bowl, items that helped the brand build a following in Buckhead. The company plays up Instagram-ready plating and late-night hours on its site, aiming to serve both family diners and post-midnight crowds; a full rundown of offerings is available on Bite More's website.

How Duluth fits in Gwinnett

The Duluth opening lands as Gwinnett’s dining scene continues to expand and experiment with new concepts. Local event organizers folded Bite More into this year’s Gwinnett Burger Week lineup, and community listings and roundups have highlighted the restaurant as a welcome halal-friendly choice for late-night eaters, according to Southwest Gwinnett Magazine.

How to get it

Bite More offers online ordering and delivery through major platforms, with Duluth hours and ordering details posted on its site. Delivery menus on services such as Uber Eats list the Duluth location along with popular picks like the Oklahoma Onion Smash Burger and Mac Attack fries. For the latest hours and availability, customers are directed to check Bite More's website or local delivery listings.

What's next

Patel has discussed growth plans for the concept in metro Atlanta, and earlier business profiles have noted ambitions to scale the brand and potentially franchise in the future. For now, the Duluth restaurant adds another halal-friendly late-night option to Gwinnett’s growing roster of bite spots, and owners say they will be watching local response as they map out Bite More’s next moves, per Business Debut.