Midtown’s office crowd is about to get a sweeter coffee break. Paris Baguette, the South Korean bakery-café chain, is lining up a new outpost at 1100 Peachtree Street NE, bringing pastries, sandwiches and coffee to the building’s revamped street-level retail. The move is part of a broader trend of Midtown landlords retooling their ground floors to lure more food-and-beverage spots and, ideally, more people out of the elevators and onto the sidewalk.
The chain lists “1100 Peachtree St NE (Coming Soon)” on its Georgia locations page for Paris Baguette, and local coverage first picked up on the lease and permit activity. As reported by What Now, the Midtown space is identified as a 2,144-square-foot spot at Suite 110, and permit filings show interior renovations are already in progress.
New street-level tenant at 1100 Peachtree
Marketing materials for 1100 Peachtree now tout a refreshed dining lineup at street level, with Dos Caminos and Paris Baguette among the headliners. The website for 1100 Peachtree highlights an upgraded lobby and new retail, while industry coverage notes that the renovation is aimed at bringing in tenants that will boost daily foot traffic. Leasing reports from REBusinessOnline say the retail refresh ties into a larger overhaul that accompanied a major office lease renewal in the tower.
Brand growth and local footprint
Paris Baguette has been steadily growing around Atlanta and across the country, and Midtown is the latest piece of that expansion puzzle. A release on PR Newswire about a Vinings café framed that opening as part of the brand’s broader U.S. push, noting a run of recent debuts as the company ramps up its North American footprint.
The planned Midtown spot would join other Atlanta-area listings such as Ashford Lane and a South Atlanta Road location, according to Paris Baguette, though the company has not yet posted an official opening date for the 1100 Peachtree café.
What to expect
For now, there is no firm opening timetable. Permitting and tenant build-out work are still underway, and sources indicate the bakery is likely to open once the building’s street-level improvements are wrapped. Local coverage has suggested the new café could debut later in 2026, depending on city approvals and the pace of tenant construction.
