Phoenix

New Verge Rentals Turn Apache Junction Corner Into Hot Housing Hub

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Published on April 21, 2026
New Verge Rentals Turn Apache Junction Corner Into Hot Housing HubSource: Google Street View

Verge, a 201-unit build-to-rent community in Apache Junction, cut the ribbon on April 15, 2026, and officially opened its residential buildings for move-ins. Built and managed by 29th Street Living, the development mixes detached, single-family-style rental homes with shared amenities for renters who want extra space without the stress of homeownership. According to city and developer representatives, leasing has been moving quickly since the first homes came online.

According to the City of Apache Junction, elected officials and local stakeholders joined 29th Street Living for the ribbon-cutting and a private celebration, and all residential buildings at Verge are now complete and open to residents. Mayor Chip Wilson, who attended the event, said the project will help energize the Old West Highway corridor and thanked the developer for investing and collaborating with the city. The city lists Verge’s address as 1297 E. Broadway Ave., on the southwest corner of Broadway and Tomahawk Road.

What Verge Offers

Verge promotes itself as a pet-forward, single-family rental neighborhood with private yards, dog-friendly features and social spaces on site. As reported by Arizona Foothills, the community does not charge pet rent, includes doggy doors on nearly all homes and offers a large dog park and pet-wash station. 29th Street Living has also highlighted coworking space, a fitness center and resort-style pools. To jump-start lease-up, the developer rolled out early incentives that included up to eight weeks free during the initial move-in period.

Where It Sits And Why It Matters

The community sits at a key East Valley intersection and, according to the developer, occupies a roughly 20-acre Opportunity Zone parcel intended to draw more investment to the corridor. Its debut lines up with a broader build-to-rent surge across the Phoenix region, where industry reporting shows the metro has remained one of the country’s busiest markets for this kind of product as institutional developers and investors scale single-family rentals. City and developer representatives say they are already seeing other groups show interest in nearby sites.

Market Context And Takeaways

Verge is part of a larger wave of purpose-built rental neighborhoods spreading across the Valley as demand climbs for detached, low-maintenance homes. Recent market research points to renewed investor activity in the sector, and developers say the format is drawing everyone from young families to downsizers who want a house without the upkeep. Strong lease-up velocity at new communities like Verge suggests there is still plenty of appetite for well-appointed rental homes in the East Valley. For details on current availability or tours, the community lists information at VergeArizona.com.

Phoenix-Real Estate & Development