Sierra, the outdoor-focused off-price brand from The TJX Companies, is rolling into Buford this week with a sizable new storefront and plenty of discount gear in tow. The company’s latest shop opens Saturday, April 25, 2026, at the Marketplace at Mill Creek, next to the Mall of Georgia, marking Sierra’s third location in the metro‑Atlanta area and bringing new full‑ and part‑time jobs to Gwinnett County.
Grand opening plans and community tie‑ins
Doors officially open after an 8 a.m. ribbon‑cutting on opening day, and Sierra is planning to make the early wake‑up worth it. Shoppers can expect Sierra‑branded giveaways and a hang‑tag scavenger hunt that hides gift cards throughout the store. The brand is also pledging a $10,000 donation to a local Buford charity and is actively hiring for both full‑ and part‑time positions. Once the crowds get inside, they will find gear for hiking, running and everyday movement at prices between 20% and 60% off typical department and specialty store tags, according to WhatNow.
Where the store sits and nearby footprint
Sierra’s own store listings put the Buford location at 1600 Mall of Georgia Blvd and include a store map, local contact information and opening‑day hours. That same site also notes nearby Sierra locations in McDonough and a Dawsonville shop that opened April 11, 2026, making the Buford store the chain’s third metro‑Atlanta outpost, per Sierra.
Store size and why the location matters
Leasing documents for the Marketplace at Millcreek list “Sierra Trading” at approximately 20,872 square feet, lining up with reports that peg the store at roughly 20,000 square feet. The same property listing flags Sierra as one of the center’s key tenants, alongside Aldi, Costco and Marshall’s, underscoring the shopping center’s role as a regional retail hub, per Crawford Square.
Backstory on the brand
Sierra’s brick‑and‑mortar push picked up after The TJX Companies acquired the then primarily online retailer in December 2012, a deal announced on the company’s investor site. That backing helped Sierra expand beyond its digital beginnings and move into larger suburban centers as TJX built out its stable of specialty and value‑focused banners, according to TJX.
For Buford shoppers, the new store means another nearby option for discounted activewear and outdoor gear right by the Mall of Georgia. With fresh jobs on offer, a $10,000 local donation and a packed slate of opening‑day giveaways, early lines at Saturday’s ribbon‑cutting would not be surprising.
