Prince Street Pizza, the Nolita slice shop known for its spicy pepperoni SoHo squares, is planting a flag in Brooklyn with a new storefront at 271 Smith Street, opening Thursday, April 23. The Cobble Hill - Carroll Gardens border spot is slated to open at noon and serve until midnight on day one. It is the brand's first in-city expansion since its 2012 debut on Prince Street and follows locations the chain has opened in Los Angeles and Miami.
Opening perks and promos
Opening day comes with a few built-in incentives. The first 25 customers through the door will receive a $25 store credit, and for a weeklong opening activation, anyone wearing Sergio Tacchini apparel will get a complimentary slice, according to Brooklyn Eagle. The paper also lists the opening-day hours as noon to midnight.
A fashion-meets-pizza collab
In its own announcement and Instagram posts, Prince Street Pizza details a collaboration with Italian sportswear label Sergio Tacchini that covers custom staff uniforms and co-branded pizza boxes, plus a limited "Sergio Tacchini Perfection" pie available exclusively for the Brooklyn opening, per Prince St. Pizza. The company says the co-branded packaging is set to roll out nationwide alongside the label's spring/summer 2026 collection.
Why locals care
The chain's Spicy Spring Sicilian square, topped with curled, spicy pepperoni cups, is the slice that built Prince Street Pizza's reputation and continues to draw long lines, according to Tasting Table and neighborhood coverage by Secret NYC. Bringing that slice across the East River is being treated locally as more of a homecoming moment than a standard chain expansion.
What to expect on day one
The restaurant's official notice lists the address as 271 Smith Street and confirms grand-opening hours of 12 p.m. to 12 a.m. for the new outpost. Company posts highlight the combination of giveaways and the fashion activation, signaling that crowds are part of the plan. For full menu details and ongoing updates, Prince Street Pizza is directing customers to its website and social channels.
