Truckee-born burger favorite Burger Me! is gearing up to flip its first patties in Auburn, with plans targeting 13345 Lincoln Way for the chain's next outpost. A new beer-and-wine license application has tipped off the move, signaling that the all-natural burger spot is ready to push its footprint south from Truckee and Reno. City officials and owners have not put any dates on the calendar yet, so locals are watching for permits and lease paperwork to catch up with the buzz.
License filing points to Lincoln Way
A beer-and-wine application filed under 5000 Burgers LLC pegs 13345 Lincoln Way as the planned location, according to What Now. The outlet reports that co-owner Tom Farina submitted the application along with partners Jim, Debra and Jordan Spenella. Farina told What Now that specific plans are staying quiet for now, but the filing is the clearest public sign so far that Burger Me! is working on an Auburn foothold.
From Truckee to Reno: what Burger Me serves
Burger Me! lists locations in Truckee, South Lake Tahoe, North Reno and South Reno on its website and leans heavily on all-natural, locally sourced ingredients. The menu centers on a 1/3-pound ground-chuck signature burger alongside options like bison, elk, lamb and turkey. Rounding things out are patty melts, fish sandwiches, salads, housemade turkey chili, fries and milkshakes, with catering also on offer. Coverage of the chain's steady regional expansion, including its opening at The Summit, has tracked Burger Me!'s growth in recent years, as reported by Serving Northern Nevada (NNBW).
The Lincoln Way space
The 13345 Lincoln Way address is currently listed in business directories as Grumpy's Burgers & Brew and has appeared in commercial real estate listings, suggesting a possible change in tenants. Commercial platforms show the building at that address as being on the market or available for lease, while restaurant listings still tie Grumpy's to the Lincoln Way spot. Taken together, those public postings point to a likely transition period even though formal city notices and permits remain scarce.
Why Auburn?
Auburn has been drawing attention from regional burger players lately. Earlier this year, filings showed Habit Burger circling a North Auburn parcel after a local KFC was on the chopping block. Another sit-down burger choice on Lincoln Way would give commuters and neighborhood diners one more option close to the freeway. If Burger Me! follows through on the Lincoln Way plan, its pitch of all-natural proteins and local sourcing would land it in a different lane than the big national quick-service brands. Neighbors can expect permit filings and lease updates to surface before any new signs go up or construction crews roll in.
What's next
No opening date has been made public yet. The owners told What Now that more details will be shared later. In the meantime, Burger Me! typically posts updates on its website and social channels. We will keep an eye on Placer County records and activity at 13345 Lincoln Way and update readers when permit filings or lease transactions show up in the public file.
