Atlanta

Trucking Giant Prime Drops $160 Million On New Griffin Hub

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Published on April 14, 2026
Trucking Giant Prime Drops $160 Million On New Griffin HubSource: Google Street View

Prime Inc. is rolling into Spalding County with a major investment, planning to spend more than $160 million on a new Southeastern regional hub at the High Falls 16 Business Center near Griffin, state and company officials announced Tuesday. The campus is expected to bring more than 120 full-time jobs along with over 50 professional drivers, and it will house driver training, equipment maintenance, and used-equipment sales. Company materials also tout a tire recycling program that will grind up retired truck tires into aggregate rubber for mulch and pellets, keeping scrap rubber out of landfills.

Gov. Brian Kemp cast the project as a fresh win for Georgia’s $107 billion transportation and logistics industry, according to a statement from Gov. Brian P. Kemp's office. The release notes that the state teamed up with the Griffin-Spalding Development Authority, the Metro Atlanta Chamber, and the Georgia Department of Economic Development to secure the deal, describing the investment as part of a broader push to grow logistics capacity across the Atlanta region.

Prime founder and CEO Robert Low called the High Falls site a strategic location for serving both customers and drivers, Atlanta News First reported. The outlet said Prime expects to bring on mechanics, driving operators, and facility maintenance staff as operations ramp up. The company did not release a public construction schedule as part of its initial announcement.

Campus Plans and Operations

The terminal will feature a driver development and training center, multiple shop bays for equipment maintenance, and a Pedigree outlet selling well-maintained used trucks and trailers, according to the governor's release. The same release highlights a tire recycling operation that will turn worn truck tires into rubber products for mulch and pellets, which state officials say should help divert rubber waste from landfills. Local development leaders have pitched the combination of training, maintenance, and sales as a way to create non-driving careers while supporting Prime’s nationwide freight network.

Why High Falls

The High Falls corridor has been steadily lining up industrial and logistics projects, with county leaders signing off on multiple rezonings and light-industrial approvals, including cold-storage facilities, according to reporting from the Griffin Daily News. Spalding County documents also detail developer agreements for roadway studies and a new traffic signal at SR-16 and Campus Drive to handle the influx of truck traffic. Those approvals and planned infrastructure upgrades helped position High Falls 16 as a competitive contender for a regional logistics campus.

Prime has already posted a “Griffin, GA - Coming Soon” location on its careers portal and is steering interested applicants to its jobs site, where shop, maintenance, recruiting, and in-house operations roles are regularly listed. The company says it will look for both drivers and non-driving staff as the hub comes online; information on pay and start dates will be included with future listings on the Prime careers page (Prime Careers).

Local officials expect the project to spark additional development along S.R. 16 and High Falls Road and to nudge county and state agencies to coordinate road and utility upgrades. A memorandum of understanding between Spalding County and High Falls 16 LLC spells out coordination with GDOT and developer-funded improvements, indicating that some infrastructure work is already in the pipeline (Spalding County MOU). Residents and nearby businesses will be watching to see how quickly the project moves from announcement to ground-breaking.

Atlanta-Transportation & Infrastructure