Heavy smoke pouring from a one-story commercial building at 7326 S Broadway St in the Florence neighborhood sent Los Angeles Fire Department crews racing to the scene Thursday afternoon. The call was logged at 1:34 p.m., and firefighters arrived to find the roughly 100-by-50-foot structure already heavily involved, prompting an offensive attack. The building appeared vacant, and officials reported no victims or injuries after crews completed rescue-search protocols.
What crews found and did
The department logged the response as Incident #0979 at 1:34 p.m., assigning Fire Station 33 and Battalion 13, along with other units. The building, described by officials as a roughly 100-foot by 50-foot single-story commercial space, was pushing heavy smoke when companies arrived, so responders went in on offensive mode and requested additional crews as needed. According to the Los Angeles Fire Department, firefighters carried out full rescue searches and reported no injuries at the scene.
Units on scene and command
"Crews are proceeding in offensive mode and have requested additional fire companies," the department stated in its alert. The post listed responding units that included Battalion Chiefs 1 and 13, Engines 233, 264, 33, 57, and 64, Trucks 33 and 64, and multiple rescue ambulances, a multi-unit lineup that is typical for visible-smoke structure fires. The alert also notes that the incident was dispatched out of the South Bureau and is located in Council District 9, according to the LAFD on X.
Why this matters locally
South Los Angeles corridors such as Broadway and Manchester see frequent structure calls, and a recent nearby house fire in Broadway-Manchester drew a similar multi-unit response. That earlier incident highlights how tight streets and blocks that mix commercial and residential properties can affect access and fire-protection tactics. For local background, see the Broadway-Manchester house blaze.
How to follow updates
Officials say they will post updates as the scene stabilizes, and residents are urged to avoid the area while firefighters complete the overhaul and investigation work. In an emergency, call 911, and keep an eye on official department alerts and social posts for verified information.
