Collierville is getting its own taste of Jersey Shore superfruit. Playa Bowls is set to celebrate a grand opening on Saturday, May 9 at 11 a.m. at 1335 W. Poplar Avenue, bringing acai bowls and smoothies to the Water Tower District. Franchisees Amy Lupo and Jack Speed say the Collierville shop will be the fourth Playa Bowls serving the greater Memphis area, and the first 100 people in line will snag free bowls and T-shirts. The newcomer adds another health-leaning grab-and-go option to the growing Schilling Farms retail strip.
Official Listing And Address
The chain’s official locations page currently shows the Collierville shop as “Opening Soon” at 1335 W. Poplar Ave., #2B-101, confirming the Water Tower District address and suite. The listing offers a directions link and sign-up options for first-order discounts, but store hours have not yet been posted. The entry marks the first public confirmation of the exact suite for the Collierville storefront, according to Playa Bowls.
Grand-Opening Plans
The Collierville location is slated to host its grand-opening event at 11 a.m. on Saturday, May 9, with the first 100 guests in line set to receive free bowls and T-shirts, as reported by What Now. That giveaway format tracks with how other Playa Bowls debuts in the region have played out, where early arrivals walked away with complimentary bowls and branded shirts, as noted by FFXnow.
Local Owners Eye Further Expansion
Local operators Amy Lupo and Jack Speed, who opened Memphis’ first Playa Bowls in East Memphis in 2024 and later launched an Arlington outpost, say Collierville is one more step in a broader local build-out. “The quality of the product has us convinced that we can develop this entire territory, the entire Memphis area, and multiple stores will be needed,” Speed told What Now. Lupo also applied for a $30,000 Retail TI grant from the Center City Development Corp. to help outfit a proposed Edge District location, according to grant materials filed with the Downtown Memphis Commission.
Chain Context
Playa Bowls started on the Jersey Shore in 2014 and has since spread quickly into suburbs and college towns across the country. Industry and regional business reporting place the brand at roughly 300-plus locations in multiple states, according to NJBiz.
What It Means For Collierville
Developers have been shaping the Water Tower District to handle everyday errands and lunchtime runs from nearby apartments and office buildings, and Playa Bowls slots neatly into that quick-service lineup. Leasing coverage highlighted the Playa Bowls deal alongside tenants such as Nothing Bundt Cakes and Rotolo’s Craft + Crust, a sign of the district’s widening retail roster, per reporting by the Commercial Appeal.
Practical Information
The Collierville shop is still marked as “Opening Soon” on Playa Bowls’ website, so prospective customers are encouraged to watch the brand’s local social media channels for any last-minute timing updates or changes. Grand openings at other Playa Bowls locations have drawn early lines, and giveaways are typically limited to the first guests while supplies last.
Owners say the Collierville store will welcome customers at 11 a.m. on May 9 and is intended to serve as a neighborhood stop for breakfast and post-workout snacks. Until regular hours are posted, the most reliable way to confirm operating times and check menu details is to visit Playa Bowls’ Collierville listing or the company’s social pages before heading over.
