East Cobb shoppers have a new spot for grab-and-go greens. Beyond Juicery + Eatery officially opened at Providence Square in Marietta on Saturday, rolling out a slate of giveaways as it brought its lineup of smoothies, bowls and wraps to 4101 Roswell Road. Local franchise owners are pitching the shop as a quick wellness stop for busy office workers and errand-runners in the neighborhood.
Grand opening deals
The opening celebration came loaded with perks: free 20-ounce Classic Smoothies from 11 a.m. to 2 p.m. for the first 300 guests, free tumblers for the first 50 attendees, and a chance for the first 25 people in line to score free smoothies for a year, according to Discover Atlanta. Spin-to-win prizes and additional giveaways ran throughout the event under a "Beyond Good Vibes" theme designed to introduce the brand to East Cobb regulars.
Where it sits
The company lists the store as its East Cobb (Providence Square) location at 4101 Roswell Road, Suite 901 in Marietta, and notes that its units are independently owned and operated franchises, per the Beyond Juicery + Eatery location profile. The address puts the shop on a heavily traveled stretch of Roswell Road near national retailers and grocery anchors that generate steady foot traffic, a visibility boost that factored into the owners' decision to grow in the Atlanta market.
Owners and expansion
The East Cobb outpost is operated by franchisees Ricky Burch and Ross Hare, who previously opened a Buckhead location and view East Cobb as a strong market for the concept, reporting from What Now Atlanta shows. The outlet reported that the new shop took over a former GameStop space at Providence Square and described the storefront as an outparcel with high visibility. The Marietta launch is part of a broader expansion push for Beyond Juicery + Eatery across the Southeast and Midwest.
Menu and local scene
Beyond Juicery promotes made-to-order smoothies, cold-pressed juices, bowls and wraps, offerings that are designed to attract customers who want healthier fast-casual options, according to industry coverage in QSR. Local outlets have noted a wave of new fast-casual openings around Marietta and East Cobb, pointing to a competitive landscape for grab-and-go breakfast and lunch stops, East Cobb News reports. Patch lists the East Cobb shop's hours as Monday through Saturday from 7 a.m. to 8 p.m. and Sunday from 9 a.m. to 8 p.m., highlighting the early-morning service aimed at shoppers and commuters, per Patch.
For more information on hours, menu items and rewards, the store's East Cobb profile and event listings include contact details and directions. The Beyond Juicery + Eatery page and Discover Atlanta both carry additional details. The Marietta Daily Journal also published a photo and noted the grand opening plans for the Providence Square spot. The shop is at 4101 Roswell Road, Suite 901, Marietta.
