Southeast Austin has a new spot to feed the boba habit. Boba Magic has officially opened in The Ramble at Goodnight Ranch, filling a fresh storefront with milk teas, fruit teas and smoothies. The shop held a soft opening in March, then flipped to a full launch on Saturday, May 2, with owners aiming for a playful, community-friendly hangout built around colorful drinks and build-your-own options.
What’s on the menu
According to Community Impact, the menu leans hard into fruit and classic tea flavors, including honeydew, lychee, taro, Thai tea, dragon fruit, passion fruit, and piña colada. Signature drinks include a Tiger Milk Tea made with brown sugar syrup, whole milk, and Assam black tea with boba pearls, plus a Sparkling Peach Yakult that combines fizzy soda, Yakult, and strawberry poppers. Customers can customize drinks with boba pearls, fruit-flavored popping pearls, fruit jellies, or a flavored cream foam cap.
Vibes, hours, and address
Boba Magic website lists the shop at 9021 Goodnight Ranch Blvd., Suite 3110. Hours are Sun–Thu 11 a.m.–9 p.m. and Fri–Sat 11 a.m.–10 p.m. The business bills itself as "Serving delicious boba tea in Southeast Austin, one magical drink at a time" and uses Linktree to promote its May 2 grand-opening event. Inside, the space is set up as a bright, family-friendly spot that works both as a quick takeout counter and a place to linger over a drink.
Part of The Ramble at Goodnight Ranch
The shop sits inside The Ramble at Goodnight Ranch, a mixed-use center at 9021 Goodnight Ranch Blvd. created to serve the master-planned Goodnight Ranch neighborhood and nearby Southeast Austin communities. Property listings note that The Ramble was planned to bring retail and office services to thousands of surrounding homes, making it a logical home for neighborhood dining and quick-service concepts like a bubble-tea bar.
Another sign of Austin’s boba boom
Boba Magic joins a growing list of local spots as Austin’s bubble-tea scene keeps building out with both independent shops and regional chains. Coverage of the market has tracked new openings and chain moves across the metro in recent years, underscoring steady demand for specialty tea drinks, as popular boba tea chains expand. For Southeast Austin residents, Boba Magic adds another option south of the river and closer to new housing developments.
Menus and hours are posted on Boba Magic’s website for the latest details, and the shop is already taking walk-ins and takeout orders. Expect the usual milk-tea standbys alongside more playful and seasonal drinks when you swing by The Ramble.
