Sprouts Farmers Market is gearing up for a full-on New England invasion, with plans to launch roughly 30 to 40 stores across the region starting in 2028. The Phoenix-based grocer is eyeing what would be its biggest East Coast expansion to date, a move that could shake up suburban grocery competition and breathe new life into long-vacant retail sites.
According to the Boston Business Journal, Sprouts is targeting 30 to 40 New England locations beginning in 2028. The outlet reports that the company has been lining up leasing partners and scouting markets from Greater Boston to other regional hubs as part of a multi-year rollout.
Sprouts, headquartered in Phoenix, already operates a national network of several hundred stores. A 2025 filing with the SEC shows the chain ran 477 stores as of Dec. 28, 2025. The company said it reached about 483 stores in the first quarter of 2026 on its public earnings call, and an earnings call transcript on Investing.com confirms the brand’s rapid unit growth.
Weymouth Will Be Sprouts' First New England Spot
Closer to home, Weymouth is on deck to host Sprouts’ first New England store. Town officials have signed off on a plan to convert a long-vacant Honda dealership into a Sprouts location paired with a drive-thru 7 Brew coffee shop. Boston.com reports that the project has secured zoning and conservation approvals, and that MassDOT will still need to review traffic changes before construction can begin.
How Sprouts Plans To Build Out
Sprouts’ expansion strategy leans on a smaller, more efficient store format, generally around 21,000 to 25,000 square feet, and a goal of roughly 10 percent annual unit growth. The company details that approach in its annual filing with the SEC, describing analytics-driven site selection and a focus on filling mid-sized retail vacancies that do not always work for big-box players.
What It Means For Shoppers And Jobs
For New England shoppers, Sprouts is expected to bring a different flavor of supermarket: a produce-heavy mix with natural and organic products, plus deli and prepared foods that stand apart from more traditional chains. Boston.com outlines the grocer’s merchandising focus.
Store openings also tend to come with a solid jobs bump. Prior launches suggest each Sprouts can generate dozens of retail positions. In one recent example, a new location added roughly 92 team members, according to local coverage of the chain’s press materials, a hiring pattern that Sprouts' Texas push highlighted during the company’s build-out there.
Timeline And Where To Watch Next
Reporting by the Boston Business Journal places the broader New England rollout starting in 2028, giving developers, local officials and rival grocers some lead time to prepare and respond. More site-specific proposals are likely to show up before zoning boards and on commercial listings over the next 12 to 18 months as Sprouts locks in leases and construction schedules.
Whether this New England push ends up reshaping the region’s grocery landscape or simply adds another mid-sized player to already busy shopping strips will depend on how quickly Sprouts secures sites and how sharply it prices. City and town planners, landlords and shoppers can expect a gradual but noticeable shift in certain suburban retail corridors once those leases start landing.
