Salad fans in Paradise Valley are about to get another option. Sweetgreen is planting a new outpost in the Phoenix neighborhood that has been drawing steady retail investment. The national fast-casual salad chain's arrival is another sign of rapid expansion in the Valley, with local reporting calling it the company's third Phoenix-market location in less than a year. The move drops the brand into a redeveloping Tatum Boulevard retail corridor that has been attracting both local and national operators.
New location details
According to Sweetgreen's locations page, the Paradise Valley site is listed as "Coming soon" at 10810 North Tatum Boulevard, Suite 105 B and shows store hours of 10 a.m. to 10 p.m. daily. The company page also offers a sign-up for grand-opening updates and a contact number for the location. Sweetgreen's own listing is the clearest confirmation so far that the brand is building out in the Phoenix market.
What local reporting says
As reported by the Phoenix Business Journal, the Paradise Valley restaurant represents the chain's third Valley location in under a year and includes a rendering of the planned shop. The Business Journal piece places the opening in the context of Sweetgreen's quick Arizona push and quotes local real-estate and industry details about the rollout. Brandon Brown reported the story for the Phoenix market.
How this fits into Sweetgreen's Arizona push
Sweetgreen opened its first Arizona restaurant at Scottsdale Quarter on Sept. 23, 2025, and that debut included a one-for-one meal donation program, according to Phoenix New Times. That initial footprint helped set expectations for further openings across the Valley as the chain layers in community partnerships and app-based promotions.
Retail market context
Commercial real-estate briefs show Phoenix remains attractive to national, experience-driven tenants, with mixed-use projects around the metro naming Sweetgreen among anchor concepts, per Colliers' Phoenix CRE brief. Developers are repositioning corridors like Tatum and Camelback to chase walkable, amenity-heavy retail, which helps explain why more national brands are targeting Paradise Valley and nearby nodes.
What to expect next
For now Sweetgreen's Paradise Valley listing invites neighbors to "Get updates," and the company typically marks grand openings with app promotions and community donations, so locals should watch both the company page and local business reporting for the formal opening date and hiring notices. Sweetgreen's locations page and the Phoenix Business Journal story are the best available public sources for timing and operational details ahead of the restaurant's launch.
