The bowling pins at River Place are out and the grocery aisles are on their way in, as Lincoln Market converts the shuttered Lucky Strike bowling alley into a roughly 35,800 square foot flagship supermarket and food hall that company leaders say is on track to open for Hell's Kitchen shoppers by August. The ground floor store will occupy the retail podium at 660 West 42nd Street and will combine a full supermarket with a multi vendor food hall. If it opens as planned, the River Place outpost would be one of the largest street level grocery footprints in Manhattan.
Long Lease Locks In Massive West 42nd Street Space
Lincoln Market signed a long term lease for the River Place retail space, taking roughly 36,000 square feet at 660 W. 42nd St., according to The Real Deal. Brokers said the deal spans 20 years and the retail podium was previously home to Lucky Strike, which closed during the pandemic. The size and central West 42nd location make the store a significant retail play on the far West Side.
Food Hall Lineup And The ‘One Stop Shop’ Pitch
Ayman Innab, who oversees day to day operations at Lincoln Market, told WhatNow the space will be "a one-stop shop" with vendors including Pizza Loves Sauce and Julietta's Gelato, plus a coffee counter and a Mediterranean concept still to be announced. Innab emphasized the chain's focus on fair pricing, saying Lincoln Market negotiates vendor relationships to keep shelf prices down and pointed to an example of sourcing Graza olive oil at better than market prices. He told WhatNow the interior fit out is largely complete and that the market is on track to welcome the community by August.
Neighborhood Impact And An Expanding Footprint
The River Place outpost will expand Lincoln Market's footprint across the city and offer residents a new full service grocery option. Lincoln Market lists multiple Brooklyn and Manhattan stores, reflecting steady growth in recent years. Local reporting first flagged the River Place deal when the lease was signed, as noted in Hoodline's first flagged the River Place deal, and the arrival now swaps lanes from bowling to groceries for the building's residents and nearby blocks.
