The Malin is going big in NoHo, locking in a long-term lease for the entire fifth floor at 10 Astor Place and committing to 19,400 square feet on a 15-year term. The hospitality-driven workspace operator plans a custom build-out and expects to move in during the first quarter of 2027, with a full lobby redesign also on the to-do list. The deal signals that amenity-heavy, design-led offices are still very much in demand in downtown Manhattan.
According to New York Real Estate Journal, GFP Real Estate executives David Kaye and Neith Stone represented the ownership, while John Mears of Rue handled the deal for The Malin. The outlet reports that the company will transform the full floor into a mix of private offices, dedicated desks, meeting rooms and hospitality-focused amenities. "We’re excited to bring The Malin to NoHo and introduce our community-driven workspace concept to one of Manhattan’s most dynamic neighborhoods," founder and CEO Ciarán McGuigan told the paper.
About the building
Per GFP Real Estate, 10 Astor Place is a seven-story neo-Grecian building on the southwest corner of Astor Place and Lafayette Street, totaling roughly 156,000 square feet and originally constructed in 1876. GFP highlights loft-like floor plates, high ceilings and recent lobby and elevator renovations that have helped make the property appealing to hospitality-style office operators.
The Malin’s New York run
The Malin has been steadily building out its New York footprint. Commercial Observer reported a 33,000-square-foot lease at 895 Broadway in 2024, and the company now operates multiple locations across the city. The NoHo lease, described in coverage as the brand’s eighth New York outpost, continues a rapid roll-out of hospitality-first workspaces in prime urban neighborhoods.
Why landlords are betting on hospitality-first tenants
GFP’s success filling the Lafayette-Astor complex helps clarify the strategy. Coverage of the portfolio has pointed to a recent full-floor lease with Watershed that brought the three-building assemblage to full occupancy, a milestone that highlights the value of tenants who drive steady daytime foot traffic and offer higher-touch services. As reported by CityBiz, that deal closed earlier this year and underscores why design-led operators remain especially attractive to owners in the neighborhood.
What comes next: The Malin’s build-out and lobby overhaul are expected to take several months, with the company targeting an opening in the first quarter of 2027. If the space follows the pattern of its other Manhattan locations, members can expect a blend of private offices, dedicated desks and hospitality touches designed to keep people working, meeting and lingering on-site, which in turn should help feed foot traffic to nearby ground-floor retailers and amenities.
