Oakland Park Strip Snags Gyms, Grub as Retail Rush Hits Federal Highway

NewRock Partners has quietly packed a big chunk of the street-level space at its two mixed-use projects along North Federal Highway, signing fitness, grocery and fast-casual tenants that could change the feel of the corridor. The deals cover roughly 27,000 square feet across the Oaklyn and Parklyn developments and amount to a significant commercial push in downtown Oakland Park.

As reported by The Real Deal, NewRock said it has leased about 27,000 square feet to 13 tenants across Oaklyn and Parklyn. The roster includes Pure Barre, Carrot Express, Epic Cycles and Pause Studio at Oaklyn. The outlet also noted that Oaklyn's residential portion, with 274 apartments, along with a large office component, is complete, while Parklyn launched apartment leasing three months ago and is roughly 40 percent occupied.

Commercial listings show Oaklyn’s street-level retail totals about 20,000 square feet and is largely spoken for by fitness and neighborhood-focused concepts. PropertyShark lists the project at 3333 N. Federal Highway, and MasonRE identifies David Abrams, Eliot Goldschmidt and Jeff Jacobson as the brokers who handled the retail leasing.

Parklyn’s leasing site lists Jetset Modern Pilates, RememBR Store and Dave’s Hot Chicken among the first tenants, together accounting for roughly 7,500 square feet of signed retail and showing additional available suites. LiveParklyn also confirms the building offers about 29,000 square feet of ground-floor retail and that leasing is ongoing through its leasing gallery.

Why Retailers Are Choosing North Federal

Retailers and brokers point to Oakland Park’s central spot between Fort Lauderdale and Pompano Beach, plus comparatively lower rents, as the big draws. Market data from Market Realty Florida shows Oakland Park lease rates that undercut nearby Fort Lauderdale, and the city’s “On the Rise” newsletter describes a deliberate downtown buildout aimed at bringing in more foot traffic and new businesses.

What the New Tenants Mean for Downtown

NewRock principal Koby Assaraf told The Real Deal the tenant lineup was chosen to “add a little bit of premium” while keeping options affordable for locals. The developer said it expects Parklyn’s retail to be fully leased by the end of the year, a timeline that brokers say should help jump-start daily commerce along the corridor.

For Oakland Park residents, the arrivals translate into more everyday conveniences and workout options without the long drives into Fort Lauderdale. Brokers and the developer say more lease announcements are likely as build-outs wrap up and additional residents move in.