Johnny Doughnuts has quietly slipped into Santana Row, firing up its fifth shop and teeing up a grand opening party this Saturday. The Bay Area-born doughnut maker has taken over an intimate walk-up counter in the high-traffic shopping district, a move that brings roughly 16 new local jobs and a buildout tab of about $210,000 to $240,000. Next on the horizon: a sixth outpost in Napa.
According to the Silicon Valley Business Journal, the Santana Row shop created 16 jobs, cost an estimated $210,000 to $240,000 to build and will get a full public welcome with a grand-opening event this Saturday.
Johnny Doughnuts lists the Santana Row spot as now open daily, with hours running from 7 AM to 8 PM. The company describes the space as an intimate walk-up counter geared toward shoppers looking to grab coffee or something sweet between errands. The new shop joins existing Bay Area locations in San Rafael, San Francisco, Larkspur and Santa Rosa.
Santana Row's retail mix
Santana Row lists Johnny Doughnuts among its Park Valencia eateries and pins the shop right on the pedestrian corridor. The arrival drops a well-loved Bay Area doughnut name into a center that has been steadily refreshing its food lineup to keep the crowds flowing.
Next stop: Napa
The Oxbow Public Market in downtown Napa lists Johnny Doughnuts as coming soon, and the chain's own locations page confirms an Oxbow outpost is on the calendar. The market listing points the opening toward this summer, which would extend the brand's reach into Wine Country.
What to expect at the opening
The grand-opening celebration is scheduled for 1 to 4 PM, with music, games, giveaways and samples, according to KGO. Fans can expect the usual Johnny Doughnuts lineup of raised and old-fashioned varieties, filled Bismarcks and rotating seasonal crodoughs, plus coffee and soft-serve options when available.
