El Paso’s breakfast game is about to get a little toastier. Two independent bagel concepts have announced plans to open in the city, adding a fresh twist to the usual morning lineup. One is Feller Bagels, a Juárez favorite that appears to be hopping the border, and the other is Bird Bagels, a homegrown concept tied to a central‑El Paso development. The news dropped on social media and in local promo materials within days of each other, catching the attention of commuters and downtown office workers. For anyone who prefers a schmear to a breakfast taco, more grab‑and‑go choices may be on the way.
Meet The Two New Bagel Shops
The early wave of details was rounded up by Joanna Barba at 95.5 KLAQ, which reports that a promotional video for a forthcoming central‑El Paso destination lists Bird Bagels among the planned tenants, while a separate announcement flagged Feller Bagels’ intentions to open in the city. As reported by 95.5 KLAQ, neither concept has shared firm opening dates or full menus yet, so specifics are still on deck as buildouts continue. Initial reactions from locals ranged from curiosity to straight‑up relief, with many residents simply glad to see more breakfast options in the mix.
Feller Files Downtown Permit
Feller Bagels has already taken a tangible step toward opening in El Paso. A Texas Department of Licensing and Regulation project record lists a "Feller Bagels" renovation at 911 N. Kansas St., Suite B, identifies the facility as "Working Capitol" and shows a planned start date of August 20. Per TDLR, the filing describes a roughly 2,000‑square‑foot renovation with an estimated $150,000 buildout and names Urbana, LLC as the property owner. The permit indicates that the Juárez brand is moving from announcement stage to actual construction in downtown El Paso.
Feller's Juárez Roots
Feller is already a known name in the Borderland. Delivery platform listings and local coverage show the shop operating in Ciudad Juárez and turning out a range of bagel sandwiches and specialty flavors. A Rappi menu page for Feller Bagels in Juárez lists the shop’s address and hours, underscoring that the brand has an established presence across the river. If the downtown El Paso project stays on schedule, customers on the U.S. side could soon get those same menu items without crossing into Mexico.
What This Means For El Paso Breakfast
The twin announcements hint at a modest but noticeable shakeup in a breakfast scene better known for tacos, pan dulce and neighborhood diners than for boiled‑and‑baked carbs. Community interest highlighted by 95.5 KLAQ suggests there is room, and an appetite, for grab‑and‑go bagel formats and locally driven concepts. Both projects still need to clear the usual hurdles like permits, staffing, and buildouts, so opening dates and full menus are still to come. For now, El Paso bagel fans will have to wait and watch as these plans rise.
