Venturi Bold Brew, the Atlanta-based nitro cold-brew maker, is taking its caffeine habit offline with a flagship Caffé Venturi inside Azalea Fresh Market in Downtown Atlanta’s historic Olympia Building. The shop will serve as the brand’s first brick-and-mortar flagship and the launchpad for a planned national rollout of Caffé Venturi locations.
The company detailed the move in a July 2 press release, billing the downtown spot as a “cold brew fusion bar” that pairs its six-flavor nitro lineup with a retro-modern aesthetic. “Caffé Venturi is more than a café, it's the beginning of a movement,” Venturi CEO Jason Scalzo said, according to PR Newswire.
From Can to Café: What to Expect
The brand's signature nitro offerings include Panama Black, Maple Vanilla Chai, Strawberry Hibiscus, Blueberry Basil, Sweet Tea Lemonade and Stout Truffle. Venturi's website lists the lineup and shows the company selling packaged nitro beverages and concentrates as it prepares to bring taps and fusion drinks to sit-down and grab-and-go formats, per Venturi Bold Brew.
Why Azalea Fresh Market?
Azalea Fresh Market operates in the restored Olympia Building at Five Points and has quickly become downtown's primary grocery hub, according to Invest Atlanta. The agency says the downtown store has served more than 150,000 customers since opening, a performance city officials and operators point to as proof the market can anchor new retail concepts. Hoodline previously covered the market's debut and its role in downtown's revival in a feature on scores a real grocery store.
What's Next for Venturi and Downtown
Venturi says the downtown spot will be the first of several flagship Caffé Venturi locations and that a full sit-down café is planned for Virginia Highlands around the end of 2026, according to Atlanta Business Chronicle. The outlet also reported that the partnership with Azalea Fresh Market is central to Venturi's early rollout.
For downtown shoppers, Caffé Venturi is set to add a nitro-focused grab-and-go option inside a municipal market; for Venturi, the cafés create a direct, higher-margin channel as the brand scales. Details such as a firm opening date and full menu will follow as the company wraps up the buildout.
