Shovels are officially in the ground on Coral Way, where Miami developer Buslam Group has started building La Musique Hotel, a luxury property it is touting as the flagship of a new lifestyle brand. The company held a ceremonial groundbreaking on June 25 and says construction is underway. The multi-level project is planned as a high-end hotel with an exclusive private members club and rooftop wellness spaces overlooking the city skyline.
According to the South Florida Business Journal, Buslam Group has pegged the project cost at more than $50 million, and the site is now listed as under construction. It is a sizable bet on Miami’s appetite for luxury lodging with a built-in club scene.
What La Musique Will Offer
In a company release carried by Fama News Magazine, Buslam framed La Musique as an “Art of Living” concept that blends hospitality, art, music and wellness. Plans call for guestrooms and suites, signature restaurants, a Champagne bar, an art gallery, a cigar lounge, a spa and an exclusive Private Members Club.
Buslam founder Iván Busto Jr. said in the release that “true luxury should inspire, connect, and elevate the human experience,” positioning the project as more than just a place to sleep. In other words, this is meant to be a social hub as much as a hotel.
Trademark And Branding
Public records at the U.S. Patent and Trademark Office show that Buslam Group applied for the LA MUSIQUE mark on June 19. The application lists services that include hotel accommodation and cigar lounge operations and identifies Buslam Group, based in Miami Beach, as the applicant.
Where It Will Sit
Developer materials, via Fama News Magazine, place the hotel on Coral Way at the meeting point of Brickell, Coral Gables, Coconut Grove and Key Biscayne, a corridor Buslam describes as primed for revitalization.
Miami Commissioner Rolando Escalona attended the groundbreaking ceremony and, according to the same release, highlighted the project’s potential to create jobs during both construction and ongoing hotel operations.
Market Context
Industry reports indicate that Miami has posted strong room rate gains this year even as new hotel supply comes online. That combination can pressure some submarkets while rewarding luxury projects that carve out a distinct identity. Coverage of STR metrics and 2026 market reports points to a shifting competitive landscape, particularly as major branded properties open in Downtown and Brickell, raising the stakes for group and business travel. Analysts say there is still room for niche lifestyle hotels and members club hybrids that can command premium pricing in the right locations.
Who’s Building It
Buslam is a Miami based developer that has moved further into hospitality and renovation work in recent years, with project updates appearing on its LinkedIn account. The company says La Musique is intended to serve as the brand’s flagship, with plans to scale the concept beyond Miami over time.
For now, neither the developer’s materials nor local coverage have announced a firm opening date or final room count. Reporting by the South Florida Business Journal and the company’s own release focus instead on the investment, amenities and brand strategy. This story will be updated as permits, financing details or construction milestones become public.
