Adidas is rolling out a new concept store at Mall of America this fall, and a big slice of it will be all about Minnesota Timberwolves star Anthony Edwards and his signature line. The shop is being billed as an experiential concept, not just another standard sneaker stop in the megamall. An exact opening date and any related events are still under wraps.
What Adidas Is Opening
According to Minneapolis/St. Paul Business Journal, Adidas will open a new concept store at Mall of America this fall and will carve out a dedicated area for Edwards’ signature collection. The early look at the project frames it as part of the mall’s broader shift toward more immersive retail experiences rather than traditional storefronts.
Where It Will Sit In The Mall
Mall of America's online directory currently lists an Adidas location as “Opening Soon” and places the concept shop in the West Market area, according to Mall of America. That listing situates the brand in the middle of the mall’s ongoing refresh of high-traffic retail zones.
An Anthony Edwards Zone
Adidas has been steadily building out an Anthony Edwards signature program that includes multiple shoe models and apparel drops, as outlined by adidas. A dedicated Edwards zone inside the Mall of America concept store would give shoppers a single destination for the player’s signature footwear and related gear.
Why MOA Is Doubling Down On Experience
The Adidas concept aligns with Mall of America's recent retail momentum. The mall has highlighted a wave of new and incoming brands this year as part of a push toward experiential, destination-style shopping, per Mall of America. Landing a major athletic brand that leans into a hometown NBA star is a clear play for both local fans and visiting tourists.
More details, including a firm opening date, product lineup, and whether Edwards will take part in any launch events, are expected in the coming weeks. For now, fans and shoppers will have to keep an eye on official Adidas and Mall of America channels and wait for the formal rollout.
