Roseville just landed a new spot for doner wraps and loaded fries, as Spitz Mediterranean Street Food opened Friday in Rocky Ridge Town Center on Douglas Boulevard. Franchisees Jaskarn “Jaz” Sibia and Sandeep Gill are running the counter-service restaurant, which they say is the brand’s first outpost in both Northern and Central California. The fast-casual concept is aiming for quick lunch and dinner service wrapped in a colorful, art-forward interior.
Opening day details
According to The Sacramento Bee, Spitz opened Friday and plans to operate daily from 11 a.m. to 10 p.m. The paper notes that the first 25 customers were set to score a free goodie bag of Spitz merchandise, with a soft opening for first responders scheduled ahead of a larger public celebration featuring a DJ and giveaways. Fans are encouraged to keep an eye on the restaurant’s social media for any last-minute shifts to events or hours.
Where it sits
The Roseville location is in Suite 30 at Rocky Ridge Town Center, 2030 Douglas Boulevard, according to property listings from the center’s landlord. The Sacramento Business Journal and local records report that the space previously housed a Pieology that has since closed, and the center now lists Spitz among its current tenants. The center sits on a busy stretch of Douglas Boulevard with steady retail and restaurant traffic, a key factor the owners cited in choosing the site.
What to order
On the menu, diners will find the chain’s signature doner wraps, gyros, salads and protein bowls, plus loaded fries and a separate vegan lineup, according to local coverage. Dining and Cooking notes that there are clearly labeled options for gluten-free, paleo and keto preferences, and many of the sauces and dressings are made in-house. The setup is built for dine-in, takeout and delivery, aiming to serve both nearby office workers and local families.
Local owners and expansion plans
Owners Sibia and Gill, who have worked on other restaurant projects in the region, told The Sacramento Bee that they moved quickly to sign on as Spitz franchisees and are already scouting additional Northern California locations. The paper reports that Gill has been involved with other concepts in the area, and the pair said they hope to expand into more parts of the Sacramento region and eventually push toward the Bay Area. “We signed up for the franchise right away,” one owner said in an interview, according to the paper.
What it means for Roseville
For Roseville, Spitz adds another fast-casual, late-friendly option to the dining scene at a time when neighborhood centers are eager for reliable daytime and evening traffic. Coverage of other recent Spitz openings has shown the brand leaning on bright interiors, approachable price points and a tight menu to build regulars, including reports that spotlight its bright interiors, approachable prices and a compact menu.
