Tiger Woods and Rory McIlroy’s TMRW Sports is trading Winter Park for the bright lights of downtown Orlando, with city leaders signing off on a relocation deal that aims to bring nearly 200 high-wage jobs into the urban core.
The sports-and-media venture plans to move its headquarters into an undisclosed downtown building, shifting about 70 current employees into the city and creating roughly 125 new positions over the next five years, for a total of 195 jobs. Company and city documents show TMRW intends to invest around $11 million to build out the new office space.
According to WESH, city documents list a median annual salary of about $135,000 for the relocated jobs and roughly $136,642 for the new roles. The same documents note that incentive payments are performance-based and depend on TMRW hitting its job and wage targets, as well as future City Council budget approvals.
City Approves Incentives
To help seal the deal, the Orlando City Council approved a STRIVE agreement tied to the move, while the Downtown Community Redevelopment Agency backed a $390,000 high-wage job incentive package, as reported by the Orlando Business Journal. The STRIVE program, outlined on the City of Orlando website, offers performance-based incentives designed to attract and retain high-wage employers.
Sports Business Journal reports the package could include up to $341,250 in performance payments over eight years if TMRW meets its benchmarks. The outlet also notes the company had weighed several competing markets, from Stamford, Connecticut, to Manhattan and Charleston, before opting for Orlando. City staff told council members they recommended approval because TMRW committed to bringing 195 high-wage jobs, investing in capital improvements, and choosing Orlando over those rival locations.
What TMRW Does
TMRW Sports is the operator behind TGL, the primetime indoor golf league, and is developing additional properties, including WTGL and professional flag-football ventures in partnership with the NFL, according to TMRW Sports and prior reporting from the AP. The company’s portfolio spans live-event production, broadcast work and proprietary sports technology. City staff said the new downtown headquarters will be used for production and digital media operations.
During a CRA meeting, Commissioner Shan Rose urged city staff and TMRW to focus on community outreach and workforce engagement so Orlando residents can access the new opportunities. Those comments were noted in the city’s review and reported by WESH. Officials added that the project could help spur additional private investment and job growth beyond the initial five-year commitments.
The exact downtown building that will house TMRW’s headquarters has not yet been publicly identified, and a detailed relocation timeline has not been released. Those details are expected as the company moves ahead with its build-out, the Orlando Business Journal reports. For downtown power brokers, the deal is the latest swing in a broader push to land high-wage employers and fill office towers with knowledge-economy jobs.
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