Pure Green, the national wellness-focused juice chain, is set to open its first San Antonio storefront at The Merc near UTSA, bringing a health-minded counter-service option to students and northwest-side residents. The debut adds another daily-use tenant to a corridor that is quickly filling in with new food, drink and hangout spots.
A recent state filing and a Texas Department of Licensing and Regulation timeline indicate that construction on The Merc’s retail shells could wrap up in November, potentially putting Pure Green’s opening ahead of the broader 2027 timetable for the project, according to CultureMap San Antonio. The filing notes that no on-site cooking is planned for the Pure Green unit, which may mean the San Antonio shop will lean on pre-bottled juices and cold-serve items. CultureMap also reports that the brand’s bottled juices already appear in national retail channels.
The Merc is a $350 million, 112-acre mixed-use district from developer Schumacher Interests, pitched as a walkable hub for students and young professionals, according to the San Antonio Express-News. Early leasing announcements there include Pür & Simple, Hawaiian Bros Island Grill, a new concept from the Wild Goji team and Frenchie’s Modern Nail Care. Park Golf, a nine-hole entertainment course tied into the Leon Creek Greenway, is positioned as a key amenity to keep the district busy at night and on weekends.
What Pure Green Will Serve
Pure Green locations typically revolve around superfood smoothies, açaí and pitaya bowls, sourdough toasts and a roster of cold-pressed juices. The company says its storefronts are stocked with pre-bottled juices rather than producing them on-site, according to franchise materials. The brand also leans on partnerships and wholesale distribution to extend its reach, and shoppers can already find its products in national retailers. One example: a Pure Green cold-pressed watermelon juice is listed at Target. That mix of grab-and-go bottles plus made-to-order bowls and toasts lines up neatly with The Merc’s compact retail shells and the quick-service needs of nearby students.
How It Fits the Neighborhood
Developers and leasing agents have pitched The Merc as a home base for everyday conveniences such as coffee, wellness stops and fast casual dining, so a compact juice-and-bowl concept slots in easily for the student-heavy market, coverage indicates. The leasing strategy aims to blend national brands with local operators to build consistent weekday and weekend foot traffic, according to the San Antonio Report. For health-conscious campus crowds, Pure Green’s focus on sports-performance ingredients and lighter snack toasts could help it become part of the regular rotation.
There is no official grand-opening date yet, and neither Pure Green nor The Merc has released a local opening calendar. The Merc’s leasing page instead shows phased retail delivery and construction-progress photos as the project marches along. Expect a “coming soon” note from the brand or a confirmed move-in date from the developer before hiring details and a formal opening timeline hit the public.
