Forty-three Lamborghini Miuras rolled onto the third fairway at Pebble Beach Golf Links on Sunday, marking the largest gathering of the model ever assembled and giving Monterey Car Week one of its most striking sights in years. The display, open to the public from 8 AM to 5 PM Pacific, celebrated 60 years since the Miura's 1966 debut while also serving as the backdrop for Lamborghini's newest hybrid supercars, the 801-horsepower Urus SE Performante and the V12 hybrid Revuelto.
A Fairway Opens For The First Time In History
According to CW39 Houston, Pebble Beach opened its third fairway for a public activation for the first time in the Concours' history to accommodate the Miura showcase, though standard admission requirements to the grounds still applied. The event arrived during the 75th anniversary of the Pebble Beach Concours d'Elegance, which traces its roots to the original Pebble Beach Road Races held in November 1950, according to the Pebble Beach Concours d'Elegance. More than 40 Miuras had been scheduled to gather on the fairway, per the same account, and the final tally of 43 cars set a new record for the largest Miura assembly ever recorded.
The original Miura P400 was designed by Marcello Gandini at Carrozzeria Bertone and debuted at the March 1966 Geneva Motor Show, pioneering the transverse mid-engine V12 layout credited with birthing the modern supercar era, according to DOMUS. The United States is home to the world's largest community of Miura collectors, the CW39 report notes, which helps explain why so many of the cars converged on the Monterey Peninsula rather than in Italy for the anniversary.
The Urus SE Performante Makes Its U.S. Debut
Alongside the vintage cars, Lamborghini brought the Urus SE Performante to the United States for the first time. The plug-in hybrid SUV pairs a 4.0-liter twin-turbocharged V8 with a permanent-magnet electric motor to produce 812 CV, or 801 horsepower, and 738 lb-ft of torque, launching from 0 to 62 mph in 3.3 seconds with a top speed of 194 mph, per the CW39 report. The company estimates the SUV's electric-only range at more than 37 miles under a European testing standard, though that figure is not an EPA-certified U.S. range rating.
The Performante variant weighs 71 pounds less than the standard Urus SE, at 5,452 pounds total, while generating 23 percent more downforce and cutting drag by 3 percent. Exposed carbon fiber covers the hood, roof, wheel arches, side skirts and rear diffuser, and the SUV comes standard with a titanium Akrapovič exhaust. Lamborghini claims its new Aura dual-chamber air suspension cuts comfort-related vibration by 25 percent and reduces body roll by 55 percent compared with the previous Urus Performante, with the SUV also gaining a new braking system, six-dimensional motion sensing and a dedicated rally mode.
Revuelto SV Sets A Lap Record Ahead Of Its Reveal
Lamborghini publicly revealed the Revuelto SV ahead of a world premiere scheduled for last Friday at 8 PM Central European Summer Time, 11 AM Pacific, 2 PM Eastern, and 7 PM British Summer Time, with specifications and images held until that reveal moment, per CW39's reporting. The company announced that the car set a production-car lap record of 1:41.6 at Germany's Hockenheimring, a benchmark Autoevolution attributes to factory test driver Marco Mapelli. Production of the SV will be limited to 1,963 units, a nod to Lamborghini's founding year.
The standard Revuelto pairs a naturally aspirated V12 with three electric motors, producing 1,015 CV — roughly 1,001 horsepower — enough to launch from 0 to 62 mph in 2.5 seconds and reach a top speed above 217 mph, according to CW39. A 99-car Revuelto Miura 60° Homage tribute, celebrating the Miura's 1966 debut, rounded out the Monterey display alongside a 20-car Diablo SV Monterey Edition. The homage models come in nine heritage colors with two contrasting lower-body liveries, and Lamborghini's Ad Personam personalization division can reproduce a historic Miura owner's original color combination on request.
A Bet On Electrification, Backed By Record Sales
Lamborghini's Monterey activation, which the company says began in 1998, doubles as a statement about where the brand is headed. California ranks among Lamborghini's five largest markets worldwide, and the United States overall remains the company's largest market, per CW39. That regional weight lines up with broader industry figures: California accounts for roughly 18% of total U.S. luxury vehicle sales, while the U.S. represents nearly 24% of global luxury vehicle registrations, according to Research and Markets.
The showcase comes as Lamborghini reports record financial results. The company delivered 10,747 vehicles worldwide in 2025 — its third straight year above 10,000 units — and posted an all-time-high annual revenue of €3.20 billion, according to Automobili Lamborghini. Ninety-four percent of vehicles delivered globally last year included custom elements through the Ad Personam program, a figure reported by Arab Wheels that underscores how central bespoke personalization has become to the brand's business model. Under its Direzione Cor Tauri decarbonization plan, Lamborghini has committed more than €1.5 billion toward electrifying its lineup while targeting a 40% cut in per-vehicle CO2 emissions across its value chain by 2030.
What It Means For Monterey
Lamborghini's fairway takeover is one piece of a much larger week for the Monterey Peninsula. Monterey Car Week draws more than 100,000 visitors annually and generates an estimated local economic impact exceeding $130 million, according to a report from PR Newswire, a scale Hoodline detailed in its coverage of Honda's championship car display earlier this month. The Pebble Beach Concours has raised more than $45 million for Monterey County nonprofits since 1950, including a single-year record of $4 million in 2025, per the same See Monterey report. For a brand built on the promise that a supercar can also be a museum piece, surrounding an 801-horsepower hybrid SUV with 43 of its most famous ancestors was as much a pitch to purists as it was a party.
