A California-born Greek yogurt chain with a celebrity following is planting its first Georgia flag at Toco Hills Shopping Center, taking over a 950-square-foot space currently leased by LK Hair Studio. Go Greek Yogurt plans to open the North Druid Hills Road location in early 2027, according to local reports, marking the brand's debut in the Peach State after a rapid coast-to-coast expansion.
Founded in Beverly Hills in 2012 by Tanja Subotic, David Subotic, and Jonathan Williams, Go Greek Yogurt now runs 10 Southern California stores plus 22 international outposts across the Middle East, according to SFGATE. The chain describes its mission as offering a nutritious and delicious alternative to regular meals, per Secret Atlanta, which first reported the Toco Hills opening. The new shop will sit between Sababa's Burgers and Sola Salon Studios at 2929 North Druid Hills Road, with property owner EDENS confirming the lease layout in updated site plans, as reported by Tomorrow's News Today Atlanta.
From Beverly Hills Boutique to Global Franchise
Go Greek Yogurt opened its first shop in California in 2012, aiming to bring a taste of the Mediterranean to the rest of the world. The company still operates only two corporate-owned storefronts, in Beverly Hills and Santa Monica, relying instead on franchise partners to power a global rollout of four to five new stores per month starting this fall, the same SFGATE report notes. Corporate operations reportedly handle supply logistics while local franchisees oversee individual store buildouts.
What sets the chain apart from typical froyo counters is its core product: plain Greek yogurt imported directly from Greece, made with milk sourced from local Greek farms and traditional straining techniques meant to preserve texture and protein content, according to the Los Angeles Times. The menu spans traditional and frozen Greek yogurt, savory and sweet bowls, probiotic-packed options, and a wide variety of toppings. Per Tomorrow's News Today Atlanta, the brand has attracted a celebrity clientele that reportedly includes the Kardashians, Britney Spears, Lionel Richie, Sofia Vergara, Tyra Banks, and Jennifer Aniston.
Toco Hills' Long History With Frozen Yogurt
Go Greek's arrival will mark at least the third frozen yogurt concept to set up shop in the plaza, following 1990s vendor Freshens and self-serve chain Menchie's, which shuttered its Toco Hills store in late 2024. That former Menchie's footprint is being converted into a Super Chix restaurant, per the same Tomorrow's News Today Atlanta report. The shopping center itself dates to 1956, when developer Clyde Shepherd Jr. named it after a Brazilian slang expression meaning better luck than you think you'll have, according to a PR Newswire release tied to landlord EDENS' 2015 acquisition of the 300,000-square-foot property.
Go Greek's new neighbor, Sababa's Burgers, opened in the same building in August 2024 under strict Atlanta Kashruth Commission kosher certification, replacing a former BurgerIM location, the Tomorrow's News Today Atlanta report adds. The tenant mix reflects EDENS' broader push to modernize Toco Hills with a health-conscious and diverse lineup of shops, a strategy also visible in the plaza's recent addition of a 14,000-square-foot Barnes & Noble, as Hoodline previously reported.
A Booming Market and a Growing Corridor
The timing lines up with strong demand for Greek yogurt nationally. The global Greek yogurt market was valued at $38.29 billion in 2025 and is projected to reach $41.48 billion in 2026, maintaining a compound annual growth rate of 8.33% through 2034, according to Fortune Business Insights. That growth has been fueled partly by regulatory tailwinds: in March 2024, the U.S. Food and Drug Administration issued a qualified health claim allowing manufacturers to state that regularly eating yogurt may reduce the risk of type 2 diabetes, per Mordor Intelligence.
Toco Hills sits within a rapidly changing stretch of North Druid Hills, where EDENS is also developing Lulah Hills, a 2.5-million-square-foot mixed-use project at the former North DeKalb Mall site. That project is expected to add 1,700 multifamily units and PATH trail connections near Emory University, according to Urbanize Atlanta, with DeKalb County establishing a Tax Allocation District to help finance the effort. The influx of students, healthcare workers, and residents could feed steady foot traffic to the new yogurt shop once it opens.
The Georgia debut fits a pattern of aggressive multi-market growth for Go Greek Yogurt this year. The chain has recently opened locations in Seattle, near the Amazon Spheres, and in New York City's NoHo neighborhood, while also announcing a planned 2027 return to the Las Vegas Strip, according to prior Hoodline coverage. No exact opening date beyond early 2027 has been announced for the Toco Hills store.
