
A martini at Roaring Social in Decatur will now set you back $10,000 — and the drink comes topped with a genuine 5-carat diamond tennis necklace you get to walk out wearing. The 1920s-themed speakeasy has added the aptly named Roaring Jewel Martini to its menu, available at both its Decatur and Alpharetta locations, pairing Beluga Gold Line vodka with a dry vermouth rinse, a spoon of premium Beluga caviar and a float of Billecart-Salmon Champagne Le Réserve.
The necklace itself is the headline act. It's a natural, 14K white gold diamond tennis necklace provided by Solomon Brothers Jewelers, and according to FOX 5 Atlanta, which sent reporter Paul Milliken to visit the Decatur location, the jewelry is draped right over the glass. The order also arrives with a full bottle of Billecart-Salmon Champagne, plus a custom sign and sparklers for the presentation. As Forbes reported, the necklace alone carries a manufacturer's suggested retail price of $11,700 — meaning the jewelry is worth more on its own than the entire $10,000 cocktail package, a detail that frames the offering less as a beverage sale and more as a luxury retail cross-promotion.
A Basement Speakeasy Behind a Bank Vault
Roaring Social Decatur occupies a 7,500-square-foot space inside a five-story building at 101 W. Ponce de Leon Ave., where guests first walk into a street-level restaurant called Sophia's Café and Cocktails before passing through a banker's vault door into the basement speakeasy itself, dubbed RoSo Treasury, according to the Atlanta Journal-Constitution. The venue leans into its Prohibition-era theme with live music, boutique bowling lanes, and a food and drink menu built around the speakeasy concept. It celebrated its grand opening in September 2025, becoming the brand's second location and the seventh overall in parent company Competitive Social Ventures' regional hospitality portfolio.
Roaring Social's first location opened in September 2021 as a 9,000-square-foot basement speakeasy tucked inside The Hamilton Hotel in downtown Alpharetta, hidden behind a storefront facade called RoSo Clothiers, per reporting from WhatNow Atlanta. Competitive Social Ventures was founded by CEO Neal Freeman, a real estate developer who previously built the $100 million LakePoint Sports complex before pivoting to what Bisnow describes as experiential eatertainment concepts, a portfolio that also includes Fairway Social and Pickle and Social.
The Jeweler Behind the Diamonds
Solomon Brothers Jewelers, the family-owned business supplying the necklace, was founded in 1982 in Buckhead by South African brothers Ivan, Howard and Anthony Solomon, and it now operates three showrooms across Georgia in Buckhead, Alpharetta and Sharpsburg, according to Consumer Affairs. The partnership extends beyond the martini menu: on Saturday, the jeweler hosted a Roaring Social martini pop-up bar at its Alpharetta showroom during its annual Wedding Band Weekend sale, letting shoppers sip specialty cocktails while browsing engagement and wedding jewelry, per a post on the jeweler's Facebook page.
Atlanta Joins a Long Line of Diamond Martinis
Ten-thousand-dollar diamond martinis are not a new idea. New York City's historic Algonquin Hotel introduced a $10,000 Martini on the Rock in 2005, garnished with a loose diamond and created by hotel management alongside PR consultant Carla Caccavale as a publicity push following a $15 million renovation. The concept has since gone global: the Ritz-Carlton Tokyo sells its Diamonds Are Forever Martini for roughly $19,000, featuring Absolut Elyx vodka, lime juice, a one-carat diamond at the bottom of the glass and a live tableside band performance of Shirley Bassey's theme song, according to Knews. Closer to home, West Hollywood's Vaucluse Lounge ran a similar $10,000 martini in 2014, with a certified one-carat diamond delivered to the bar in a briefcase by local jeweler Raffi Jewelers, as the Los Angeles Times reported at the time.
Whether anyone in metro Atlanta actually orders the Roaring Jewel Martini remains to be seen, but the pairing of a Decatur speakeasy with a Buckhead-founded jeweler gives both businesses a splashy hook heading into the fall. For now, the $10,000 price tag buys a full bottle of Champagne, a spoonful of caviar, sparklers, a custom sign — and a diamond necklace that alone is worth more than the whole experience.









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