Grapevine's city council has voted unanimously to keep the Convention and Visitors Bureau as title sponsor of the Destination Grapevine Texas Women's Open for five more years, locking in the tournament at Grapevine Golf Course through 2031 as sponsorship fees climb from $80,000 to $90,000 over that span. The deal also expands the number of pro-am teams the city gets to place in the field each year and adds a new $5,000 college scholarship tied to the event.
As reported by Community Impact, the city paid $75,000 annually for the first three years of the sponsorship agreement, totaling $225,000, according to the original agreement. Under the new terms, fees rise to $80,000 in 2027, $82,500 in 2028, $85,000 in 2029, $87,500 in 2030, and $90,000 in 2031. Those payments will continue to be funded through the Convention and Visitors Bureau's incentives fund, and the sponsorship agreement also includes an affiliation with the All-American Tour.
Why Grapevine Keeps Writing the Check
Grapevine Convention and Visitors Bureau Executive Director Paul W. McCallum presented a review of the tournament's growth and benefits to the city, per the same account, and said he expects the tournament to keep growing and delivering tourism benefits over the next five years. McCallum has also explained that the city strategically fills its pro-am spots with national corporate meeting planners who tour local hotels, a tactic that directly generates group convention bookings for Grapevine.
That approach helps explain why the city keeps expanding its footprint in the event. The Convention and Visitors Bureau will receive one additional pro-am team every year through 2031, growing from five teams — 15 spots — in the 2027 pro-am to nine full teams by 2031. Grapevine's broader tourism engine, which pulls in more than 2 million annual visitors and roughly $2.5 billion in yearly spending while supporting 12,580 hospitality jobs, is exactly the kind of machine those bookings feed, as detailed in Hoodline's coverage of the city's holiday tourism spending.
A Tournament With Deep Texas Roots
The Northern Texas PGA became title sponsor of the Texas Women's Open in 2024 and later renamed it the Destination Grapevine Texas Women's Open after the event moved to Grapevine Golf Course. The tournament traces its history back to 1933, when it began as the Women's Texas Open in Fort Worth, and operated as an official LPGA Tour event from 1950 to 1954 before folding in 1955 — only to be revived by the Northern Texas PGA in 2001, according to the Northern Texas PGA. World Golf Hall of Fame legend Babe Didrikson Zaharias won the event in 1945, 1947, 1951 and 1952, and the champions list also includes Hall of Famers Betsy Rawls and Betty Jameson, along with 2020 winner and LPGA major champion Céline Boutier, per the Northern Texas PGA's history of the event.
The 2020 edition at Old American Golf Club holds a unique distinction: it was the first professional golf tournament held anywhere in the world after the COVID-19 pandemic shut down competitive sports, according to the Northern Texas PGA. The field's international reach has grown noticeably since then. The tournament included golfers from 12 countries and 15 states in 2024, and by 2026 that had expanded to players from 19 countries and 28 states.
Rising Purses and a New Scholarship
Northern Texas PGA CEO Mark Harrison said the tournament has found a true home in Grapevine and that he believes it will return to Grapevine Golf Course for many years to come, according to Community Impact's report. Under the extended agreement, tournaments will carry a minimum purse goal of $100,000 for the next five years — though whether that target is actually met each year remains to be seen.
The next professional and competitive amateur tournament is set for June 2-4, 2027, at Grapevine Golf Course, with the pro-am scheduled for June 1, 2027. The Northern Texas Section of the PGA of America will also award an annual $5,000 Destination Grapevine Texas Women's Open college scholarship, giving preference first to junior tour members from the Grapevine area, then to a Grapevine-Colleyville ISD senior, or to another Northern Texas PGA junior tour member if no eligible GCISD senior is available.
Recent Champions and the Course Itself
Former Baylor University golfer Sera Hasegawa captured the 2026 title on May 29, winning a four-way sudden-death playoff at 14-under par (202) to earn $13,250 and an Epson Tour exemption, according to the Northern Texas PGA. Former Stanford golfer Sadie Englemann, who won her first professional title at the 2025 event with a 12-under 204 for $12,500, defended her title in 2026 and also finished in that four-way playoff. Those Epson Tour pathways trace back to a two-year strategic agreement the Northern Texas PGA signed with the ANNIKA Women's All Pro Tour in November 2024, designating the tournament as an official WAPT event and awarding Epson Tour exemptions to its top two finishers, as reported by The Golf Wire.
Grapevine Golf Course itself carries its own pedigree. The municipal facility opened in 1979 as an 18-hole course co-designed by World Golf Hall of Fame legend Byron Nelson and architect Joe Finger, then expanded to 27 holes in 1999 under a design led by PGA Tour veteran D.A. Weibring, according to Sounded Good Golf. The current 27-hole layout spans the Pecan, Mockingbird and Bluebonnet nines, all featuring TifEagle greens. It remains unclear how the Northern Texas PGA plans to grow spectator turnout at the municipal course as the tournament's purse and pro-am footprint continue to expand.
