The onion volcanoes are about to stop erupting on Preston Road. Jinbeh, the sushi and hibachi restaurant that has anchored a Frisco shopping center for 23 years, will permanently close its doors on August 16, 2026, leaving tableside teppanyaki fans in the city without their longtime go-to spot.
The family-owned chain announced the closure in a social media post, according to Community Impact. Jinbeh's Frisco restaurant, located at 2693 Preston Road, Suite 1040, has served tableside hibachi, sushi, egg rolls, spring rolls, fried rice, noodle dishes, and sashimi samplers since the location opened in 2003. In the announcement, the restaurant thanked its customers directly: “We are grateful for every one of you. Every anniversary, every first date, every table of kids watching the onion volcano for the very first time.”
Jinbeh's roots in North Texas stretch back to 1988, when founder Ben Matsuda opened the original location in Las Colinas after emigrating from Japan. The restaurant's name comes from a feudal Japanese peasant surname, chosen to symbolize humility, honesty, and hard work, per the same account cited by Community Impact. Matsuda later expanded to Lewisville in 1999 and then to Frisco, and his daughter, Aya Matsuda, took over operations of all Jinbeh locations in 2003, immediately after graduating from college, running the family business in consultation with her father.
One Location Left Standing
With the Frisco restaurant shutting down, Jinbeh's sole remaining operational location will be its Lewisville venue at 2440 South Stemmons Freeway near the former Vista Ridge Mall, according to information posted by Jinbeh. That site has been running since 1999, making it the elder of the two locations even as Frisco prepares to go dark.
Under Aya Matsuda's leadership, the Frisco location built a loyal following partly through hands-on customer engagement. Diners were invited to design custom sushi rolls, with popular creations displayed on a special board and sometimes added to the permanent menu — the “Dallas Back” roll among them, born from a guest's own recipe. The restaurant also leaned on old-school technique: its kitchen used gas teppanyaki griddles rather than electric cooktops, and staff prepared sauces in-house daily, including a proprietary garlic butter aged 24 hours before service, according to details published by Jinbeh.
A Track Record of Loyalty and Sacrifice
That commitment to quality carried through the pandemic, when Matsuda closed Jinbeh's dining rooms for six weeks in 2020 rather than pivot to delivery, arguing that hibachi and sushi needed to be eaten immediately after preparation to hold up. Management absorbed financial losses during that stretch specifically to keep staff employed, a decision that became part of the restaurant's identity in the years since.
The loyalty paid off in customer ratings: Jinbeh Frisco maintained a 4.6-star average across more than 600 verified OpenTable reviews and earned OpenTable Diners' Choice recognition among Dallas-area suburbs. Those numbers made the closure sting more for regulars, even as the announcement itself offered no specific financial explanation for why the doors are shutting.
Part Of A Broader Shake-Up On Preston Road
Jinbeh's exit adds to a run of turnover among Frisco's independent restaurants. The Community Grill, a Main Street staple, shuttered after nine years in a closure Hoodline reported last month, with owners citing industry headwinds. North Texas has seen similar pressure hit Japanese and sushi concepts more broadly — Sushi Marquee at The Star closed in early 2025 after eight years, with operators pointing to rising rent and payroll costs, as reported by Time Out.
Whether Jinbeh's Frisco lease at the Preston Road center expired or rising operational costs prompted the family to consolidate into the Lewisville location remains an open question; the announcement did not address it. What is clear is that the shopping center itself is shifting: Hocco, an Indian fast-casual concept, just opened in the same 2693 Preston Road strip, part of what Hoodline described as an international rollout expanding into Frisco retail plazas. The arrival illustrates how quickly national and international chains are filling spaces once held by longtime independent operators in the corridor.
For now, Frisco diners looking for the onion volcano and tableside sizzle will need to make the drive to Lewisville, where Jinbeh's original 1999 location keeps the family's 38-year North Texas run alive.
