A brand-new luxury festival is rolling into Miami's Wynwood Arts District this fall, pairing rare automobiles with fine watchmaking under one roof. The Time to Drive Car & Watch Festival debuts from November 6 to November 8, 2026, kicking off with an exclusive track day at The Concours Club before taking over Mana Wynwood for a two-day exhibition, according to seed facts included in the dossier.
The festival was founded by Lex Borrero and Perri Dash, and it's billed as a new event combining automotive culture, fine watchmaking and luxury collecting, as reported by Time Out. Borrero, a music executive and collector who was named GQ's 2025 Watch Collector of the Year, also serves as CEO and co-founder of Latin music and media company NEON16 and co-president of the Miami Watch Club, according to WatchPro. Dash, meanwhile, hosts the Wrist Check Podcast and leads cultural media platform Super Niche, having built horology networks alongside Miami Watch Club, Menta Watches and Chrono24, per the same outlet's reporting.
The event grew out of Borrero's NEON16 media ecosystem under the 0260, or Zero to Sixty, lifestyle brand, which organized a precursor driving tour through Germany's Black Forest in late 2025 with Mercedes-AMG and Patek Philippe, according to Super Niche's reporting. WatchPro has described the inaugural festival as an attempt to become the Coachella of watch events, with organizers expecting more than 4,000 attendees per day at Mana Wynwood and tickets starting at $75.
A Track Day Precedes the Wynwood Exhibition
The festival begins on November 6 with an exclusive track day at The Concours Club, a location seed facts confirm as the opening event site. The Concours Club is an 80-acre private automotive resort built adjacent to Miami-Opa Locka Executive Airport, featuring a 2.0-mile driving circuit with 17 turns designed by Alan Wilson, private car storage, and dining directed by chef Bradley Kilgore, according to Elite Traveler. That track day is titled Driver's Seat and operates as a separately ticketed event ahead of the main festival, WatchPro's reporting notes.
The festival then moves to Mana Wynwood on November 7 for the main exhibition. The venue's Convention Center campus offers 100,000 square feet of air-conditioned indoor space split between a 50,000-square-foot Event Hall and a 45,000-square-foot Sound Stadium, together capable of holding up to 10,000 standing guests, according to official specifications published by Mana Wynwood. Wynwood itself has evolved from an outdoor mural neighborhood into a high-profile corporate and luxury venue hub that has previously hosted brand activations for companies including Google and IBM, as reported by BizBash.
Icons on Wheels and on Wrists
Per Time Out's reporting, the festival showcases Porsche, Ferrari, Lamborghini and Mercedes-Benz, and organizers plan to display the modified Maybach from Jay-Z and Kanye West's Otis music video alongside the movie-famous Porsche 964 Turbo from Bad Boys. Event details published by the Mercedes-Benz Club of America indicate the festival floor will showcase over 200 rare, historic and one-of-a-kind vehicles alongside exhibitions from more than 50 watch brands.
On the watch side, seed facts list Chopard, Jacob & Co., Zenith, MB&F and Greubel Forsey among the showcased names, while independent horological brands including Armin Strom, Ulysse Nardin, Oris, Norqain, Chronoswiss and Serica are confirmed for the festival, according to WatchPro. Secondary watch market partners are also on the roster, including The 1916 Company, Exquisite Timepieces, Luxury Bazaar and Material Good, per the same outlet.
Seven Destinations, Panels and a Clubhaus
Organizers describe the festival as including seven immersive destinations, per seed facts, among them the Culinary Circuit, which offers a global dining experience celebrating cuisines from Italy, Germany, Switzerland and Japan. The Collectors Club destination will feature live podcast tapings and panel discussions, while the 0260 Clubhaus will offer VIP hospitality, chef-driven dining and exclusive networking. Another zone, Icons of Stuttgart, celebrates the legacies of Porsche and Mercedes-Benz.
Panel discussions and live vehicle builds will run throughout the festival, with participants including Larry Chen, Matt Farah, Spike Feresten and Eric Wind, according to seed facts. The festival will also include an exclusive first look at Assouline's forthcoming Porsche title. Elsewhere on the automotive side, Penske Motorsports' win with a Porsche at the 24 Hours of Daytona is cited among the racing pedigree tied into the event's programming.
Why South Florida, and Why Now
The festival's arrival tracks with a broader migration of luxury watch retail investment toward South Florida. Vacheron Constantin established its largest global flagship in the Miami Design District, and Rolex opened a nearly 5,000-square-foot boutique there in December 2025, according to WatchPro's reporting on the trend. That capital shift, driven by wealth relocating from northern states to Florida, has made Miami fertile ground for a hybrid car-and-watch showcase that organizers hope will bring together, in their words, an ethos that “belonging is the new luxury.”
Tickets for the Time to Drive Car & Watch Festival are on sale through its website, with the event set to unite enthusiasts, creators and world-class brands in Wynwood from November 6 to November 8, 2026.
