A Florida-based juice bar franchise known for cold-pressed juices and superfood smoothies is opening its first Bay Area location in Fremont, planting its flag in the city's historic Centerville district. Pure Green will occupy a 1,051-square-foot storefront at 37140 Fremont Blvd., a spot the company says is expected to create 10 to 12 jobs once it opens.
According to WhatNow, the franchise is expanding nationally and chose Centerville specifically for its debut Fremont site. The shop sits inside the Artist Walk development, a mixed-use project that pairs ground-floor retail with 185 apartment units above it, according to a LoopNet listing detailing the site. That built-in residential base sits atop what has become one of Fremont's small but steady commercial centers, per WhatNow's report.
Centerville's Deep Roots in Fremont's History
Centerville is one of five 19th-century townships — along with Niles, Irvington, Mission San Jose, and Warm Springs — that merged on January 23, 1956, to form the City of Fremont, according to Tri-City Voice. WhatNow describes the district as one of Fremont's original neighborhoods that has since developed into a small commercial center within a city known for its cultural diversity, outdoor attractions, and community-oriented character.
The Fremont store is being opened by franchisees Ishita Bavishi and Kunal Bavishi, the article notes, and the pair already plan to look for another site once the Centerville location is up and running. Opening a Pure Green franchise is not cheap: according to Pure Green Franchise disclosures, operators must have a $300,000 net worth and $100,000 in liquid capital, pay a $40,000 initial franchise fee, and budget total startup costs ranging between $177,450 and $493,900.
What's on the Menu
Pure Green's menu includes cold-pressed juices, juice shots, superfood smoothies, açaí and pitaya bowls, steel-cut oatmeal bowls, and sourdough toasts, per WhatNow's report. The chain has also announced that its pumpkin spice smoothie and pumpkin spice oatmeal bowl will return on September 8. The smoothie includes pumpkin puree, pumpkin pie spice, cashew butter, coconut butter, almond milk, and banana, while the oatmeal bowl includes apples, walnuts, and dried cranberries.
Beyond the storefront menu, Pure Green offers event catering and delivery at participating locations. The company relies on a distribution model in which its cold-pressed juices are made off-site and delivered pre-bottled to individual stores, according to America's Best Franchises. That setup removes the need for in-store juicing equipment and specialized production labor, distinguishing Pure Green's operations from traditional fresh-juiced bars.
A Brand Built on an 80-20 Philosophy
Pure Green was founded in October 2014 in New York City by former personal trainer Ross Franklin, who built the company around his belief that nutrition accounts for 80% of personal health while exercise makes up the remaining 20%, according to Entrepreneur. The brand later turned to alternative financing to fuel its growth, raising more than $1 million through an equity crowdfunding round on Republic.co in September 2021, as reported by Forbes.
By May 2026, Pure Green had grown to 104 locations nationwide, with Florida holding the largest state footprint at 21 stores, per data from ScrapeHero. The Fremont opening fits into a broader West Coast push for the chain, which debuted in Seattle in June 2025 and has additional openings planned for Thousand Oaks, San Luis Obispo, Granite Bay, and Mission Viejo, according to Retail & Restaurant Facility Business.
Why Fremont Fits the Brand's Playbook
Fremont's demographics line up closely with the audience fast-casual wellness chains tend to chase. The city recorded a median household income of $181,506 in 2024, along with an Asian population share of more than 60%, according to U.S. Census Bureau data — making it one of the highest-income, most diverse sub-markets in the Bay Area. That profile helps explain the appeal of a health-focused concept like Pure Green setting up shop in Centerville rather than elsewhere in the region.
The timing also lines up with strong industry tailwinds. The North American cold-pressed juice market was valued at $1.51 billion in 2026 and is projected to reach $2.62 billion by 2034, growing at a compound annual rate of 7.11%, according to Fortune Business Insights. Pure Green has been opening similar franchise locations elsewhere this year, including a Cleveland spot inside Hotel Cleveland and its first San Antonio location near UTSA.
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