A new beauty bar has quietly opened its doors in the heart of Rancho Santa Fe Village, offering professional makeup sessions, in-studio retail and workshops from a renovated storefront that used to house a jewelry store. Make Me Up RSF, located at 6024 Paseo Delicias, Suite I, is currently in a soft opening stage while its founders refine product inventory and booking processes ahead of a planned grand opening celebration set for August 27.
The studio was founded by three women, Delorine Jackson, Gina Resch and Shirley Slee, none of whom are professional makeup artists themselves but who each bring business backgrounds to the venture, according to The San Diego Union-Tribune. Jackson, who is from Rancho Santa Fe and owns the entire block at 6024 Paseo Delicias, told the paper there was a clear need for the business in the village. She works as a luxury real estate professional with Douglas Elliman's Jackson Arnett Group and, per her Douglas Elliman biography, was adopted from South Korea at age eight.
Co-founder Gina Resch said she wanted to bring something to the village that would keep people there and support local businesses, the newspaper reported. Slee, who is from Carlsbad, works in real estate development and interior design. Together, the trio developed the makeup bar concept over the holidays before signing on to transform the former jewelry store space down to the studs.
What The Renovated Space Offers
The finished atelier includes eight makeup stations, in-studio retail, educational workshops and a hospitality bar for visiting clients, according to Make Me Up RSF's own description of the space. Customers can choose a professional makeup artist from a roster and select looks from a lookbook, ranging from the signature RSF Glow, a soft-contoured look with an elevated eye, to Hollywood Glam, described as a luxury option for galas and special occasions.
Pricing runs from $125 for a Natural Beauty look up to $375 for VIP Beauty Bridal service, the Union-Tribune reported. The studio also sells a curated selection of beauty products in a small retail area, carrying brands including Ere Perez, Nabla, Aleph Beauty, Sweed and Sydney Grace, along with Korean skincare lines and other imports from Italy, New Zealand and Sweden. Owners say they plan to continue adding unique clean beauty brands not otherwise available in the area.
Booking Policies And Grand Opening Plans
Make Me Up RSF is open Monday through Saturday from 10 AM to 6 PM. The studio enforces a 24-hour cancellation policy, charging a 50% fee for late cancellations and full price for no-shows, and appointments shortened or canceled because a client arrives more than 10 minutes late incur the same standard fees, according to the business's own policies. As a California beauty service provider that collects client health disclosures and booking intake data, the studio is also subject to the California Consumer Privacy Act, which requires disclosures on data retention; Make Me Up RSF's privacy policy notes it retains client records for up to seven years for safety and tax compliance.
The August 27 grand opening will include signature cocktails, Paseo pizza and mini makeup sessions for guests, per the studio's plans. It marks the formal debut of a business that has been building toward this moment since Jackson, Resch and Slee first sketched out the idea last winter.
A Changing Corridor Under Old Rules
The opening lands amid a broader wave of storefront turnover along Paseo Delicias, where Jackson has brought in other retail and service tenants to the village in recent years. Any renovation there operates under the strict design oversight of the Rancho Santa Fe Covenant and its Art Jury, which has governed development since 1928 to preserve the Spanish Colonial Revival character architect Lilian Rice established when she master-planned the village in the 1920s, according to San Diego Magazine.
Commercial real estate along the corridor has drawn significant investment in recent years, including an $11.2 million purchase of a mixed-use property at Paseo Delicias and La Granada in 2023, as reported by Connect CRE. A separate storefront building at 6015 Paseo Delicias sold for $5.6 million in 2021 after being held by the same family entity for more than 80 years, according to the Times of San Diego. Rancho Santa Fe's median household income of $175,792, per Census Bureau estimates cited by Point2Homes, helps explain the appetite for prestige beauty and specialty retail concepts in the village.
The studio's arrival also tracks with national trends in prestige beauty spending. U.S. prestige beauty retail dollar sales grew 7% year-over-year to $17.1 billion in the first half of 2026, driven by demand in skincare, fragrance and self-care categories, according to Circana. For now, Make Me Up RSF remains focused on the fundamentals of getting its booking systems and inventory dialed in before welcoming the village to its formal debut later this month.
