Roswell's Viva Roswell Concert Series Returns With Three Latin Music Nights

Roswell Cultural Arts Center is bringing back its Viva Roswell concert series this fall, lining up three Hispanic Heritage Month performances that range from a family sing-along to dueling opera tenors. Tickets start as low as $9, and the shows run from September 19 through October 11 at the city-owned venue on Forrest Street.

The series, now in its second year, kicks off with Havana Son's “A Musical Tour Through Latin America” at 10 a.m. on September 19, according to The Georgia Sun. The interactive family program lets guests sing, clap, dance and play percussion instruments while learning about Latin American music and cultures, and it draws on instruments and rhythms from Cuba, Mexico, Puerto Rico and Colombia. Tickets for the morning show are priced at $9, with group rates of $8 per person for parties of 10 or more.

Roswell Councilwoman Eren Brumley, who is from Mexico, has been a vocal advocate for the series, saying Hispanic residents should feel seen and included. Brumley was elected to her Post 5 seat with 51.75% of the vote in November 2025 and was sworn in at Roswell City Hall in January, according to Fulton County Government. She's a software architect who has lived in Roswell for nearly 30 years.

Brass, Funk and a Trip Through Havana

The second show brings the C.O.T. Band to the Cultural Arts Center stage at 7 p.m. on September 26, with tickets starting at $17. The band focuses on brass and percussion, blending Latin rhythms with funk, jazz and tropical music. Formed in Atlanta in 2010 by Ecuadorean lead vocalist Willie Ziavino and Panamanian musician Juan Bonini, the group fuses Cuban trova, salsa, merengue, bachata and jazz with a funk twist, according to iRock Jazz. Ziavino moved to the United States in 2000 after living in Havana, Cuba, where he developed his musical style.

Census data backs up the demographic reality behind Brumley's message: roughly 16 percent of Roswell residents are of Hispanic descent, per the seed reporting, while U.S. Census Bureau QuickFacts estimates for July 2025 put the city's Hispanic or Latino population at 16.3% of its 91,505 residents and its foreign-born population at 18.2%. Roswell is the second-most populous city in Fulton County behind Atlanta.

Dueling Tenors Close Out the Series

Viva Roswell wraps up October 11 with “Dueling Latin Tenors,” featuring Adelmo Gimenez and Jose Luis Bracho performing opera and Latin music at 4 p.m., accompanied by pianist Dr. Jose Manuel Garcia. Tickets start at $17. The performance is presented in partnership with the community organization ATL Latino Arts Collective, according to the Roswell Cultural Arts Center.

Across all three concerts, Viva Roswell highlights the music, cultures, traditions and art of Hispanic and Latino communities and Latin America. The series arrives during National Hispanic Heritage Month, a 30-day observance running September 15 to October 15 that was signed into federal law under Public Law 100-402 in 1988, expanding an earlier week-long tribute created under President Lyndon B. Johnson in 1968. September 15 marks the independence anniversaries of Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua, according to the National Archives.

Tickets, Parking and What's New This Year

All three performances take place at the Roswell Cultural Arts Center, 950 Forrest St., which houses a 600-seat main auditorium operated by the city's Department of Recreation and Parks. Free parking is available beside the center and across the footbridge in lower lot F at City Hall. Tickets for all three shows are on sale at roswellcac.showare.com or through the box office at (770) 594-6120.

Beer, wine and sangria will be available for purchase at each concert through event sponsor Top Job Beverage and Events, with additional support from Home2 Suites by Hilton Roswell, Aurora Cineplex and the Georgia Council for the Arts. Viva Roswell debuted in 2025 with a run from September 15 to October 15 that featured the bilingual comedy show “Noche de Risa,” Peruvian music group Apu Inka, and the Atlanta Salsa All Stars concert “Mosaico.” This year's lineup shifts toward family programming and classical vocal performance while keeping the same municipal venue at the center of the celebration.

The concert series is one of several cultural programs the city has funneled through the Cultural Arts Center this year. Hoodline previously reported that the venue hosted the musical Roswell's take on Broadway’s Quilters as part of the city's year-long America250 observance, supported in part by a $35,000 National Endowment for the Arts grant. The venue has also hosted municipal multicultural programming in the past, including Juneteenth events in 2024.