Vintage Clothes Meet Vietnamese Café as 12hours Lands in the Highlands

A new storefront blending secondhand fashion with Vietnamese coffee culture is headed for Louisville's Highlands neighborhood. The concept, called 12hours, pairs a vintage clothing store with a Vietnamese café under one roof, and it's the brainchild of Sadiel Jadallah and Jason Nguyen, who are launching the business together.

Details about 12hours appeared in reporting by WDRB, which identified Jadallah and Nguyen as the pair behind the new dual concept. The business will combine a curated vintage clothing retail space with a Vietnamese café, a hybrid model designed to give shoppers a reason to browse racks and linger over coffee in the same visit. Beyond that, specifics such as an exact street address, an opening date, and details on the café's menu or the store's inventory sourcing have not yet been made public.

The pairing of thrifted fashion with a coffee counter isn't a new idea in Louisville. A similar retail-and-beverage hybrid took shape years ago with McQuixote Books & Coffee, a concept Hoodline covered in a 2019 look at the city's bookstore scene that also highlighted vintage spot Fat Rabbit Thrift & Vintage. That earlier reporting underscored how combining retail with a place to sit and sip has long worked as a way to build multi-functional community space in Louisville.

A Neighborhood Built for Browsing

12hours is landing in a corridor that already has a reputation as Louisville's go-to destination for vintage shopping. Along Bardstown Road and the nearby Barret Avenue corridor, shoppers can already find established secondhand retailers including Fat Rabbit Thrift & Vintage and Barret Babes, according to KRNL magazine. The Highlands itself stretches roughly three miles along a ridge between the Middle and South Forks of Beargrass Creek, and it holds one of the city's densest clusters of independent restaurants, coffee shops, and boutique retail, per HistoricLouisville.com.

That density of foot traffic and existing vintage culture gives a new concept like 12hours a built-in audience. Any new business along Bardstown Road and Baxter Avenue also has to operate within the Corridor Review Overlay District, a set of urban design standards Louisville Metro Council put in place in 1990 specifically to preserve the character and vitality of the neighborhood's commercial strip, according to information from Louisville Metro Government.

Vacant Storefronts and a National Resale Boom

The launch also arrives against a mixed backdrop for the corridor. Property owner Ned Bass counted 63 vacant retail businesses along Bardstown Road, according to WHAS11. Local and state transportation officials have since moved to address some of the corridor's challenges, introducing new street design and infrastructure proposals in July 2026 aimed at improving pedestrian safety and storefront accessibility.

Nationally, the timing lines up with growth in secondhand shopping. Industry researchers at ThredUp and GlobalData project the global secondhand apparel market will reach $393 billion by 2030, with Gen Z and Millennial shoppers expected to drive more than 70% of that growth, per a release from ThredUp.

For consumers facing pocketbook pressures, secondhand shopping may offer an alternative. For a concept like 12hours, opening in a neighborhood already known for its vintage shopping culture, that combination of national demand and local foot traffic could work in its favor as it prepares to open its doors.