Hundreds of workforce housing apartments are headed to southwest Phoenix, where a 20-acre development called Broadway Farms at Hurley Station will bring more than 300 income-restricted units and roughly 20,000 square feet of retail to the Estrella Village area. The project, capable of housing roughly 1,000 people, is rising near 91st Avenue and Broadway Road, a stretch of the Southwest Valley that has seen steady residential growth in recent years.
As reported by ABC15, the apartments will be reserved for residents earning 60 percent or less of the area median income, with Maricopa County setting that limit at $47,220 for a single person and $67,440 for a family of four. St. Charles Town Company, the Denver-based developer behind the residential portion, says the project aims to serve workforce housing needs tied to West Valley job growth. Development partner Jason Battista told the outlet that Broadway Farms “will be a real community,” adding that the project will also “substantially improve surrounding infrastructure.”
Two-Phase Build With a Retail Anchor
The residential component, built across two phases, totals 334 workforce housing units — 190 in Phase I and 144 in Phase II — according to a summer update from the Phoenix Industrial Development Authority. Phase I construction is targeted for completion in early 2027. The five-acre commercial portion of the site, known as Hurley Station, is being developed separately by Phoenix retail developer Vintage Partners, which has previously redeveloped Valley commercial landmarks including Uptown Plaza and Rise Uptown Hotel, according to AZBEX.
The Phoenix IDA backed the housing push by issuing more than $70 million in multifamily housing revenue bonds across the two phases — $51.5 million in tax-exempt bonds for Phase I and $20 million for Phase II. Phase II alone carries a total project cost of $51.46 million and received a $1 million 4% Low-Income Housing Tax Credit award, funded through the American Rescue Plan Act, from the Arizona Department of Housing.
Traffic Fixes Planned Alongside Growth
Local approval for the project came in August 2024, when the City of Phoenix's Estrella Village Planning Committee recommended approval of the rezoning request before it moved on to the Phoenix Planning Commission and City Council, per AZBEX. Battista's background may explain the project's complex financing structure — he spent 14 years at Mercy Housing, including eight as president of Mercy Community Capital, before joining St. Charles Town Company in 2023 to expand its Sunbelt workforce housing developments, according to Mile High CRE.
Because the development will increase traffic to surrounding areas, the developer is making changes intended to mitigate the impact on nearby communities, ABC15 reports. That includes right-of-way work and installation of a new traffic light at 91st Avenue and Broadway Road. The site also sits near the planned corridor for State Route 30, a proposed east-west state highway intended to relieve congestion on Interstate 10 in the Southwest Valley, according to AZBEX.
Part of a Broader Housing Push
Broadway Farms fits into a larger civic effort: under the Housing Phoenix Plan approved by Mayor Kate Gallego and the City Council, the city has set a policy target of creating or preserving 50,000 housing units by 2030 to address systemic local deficits, according to the City of Phoenix. That goal comes against a backdrop of acute statewide need — a May 2026 report by the Common Sense Institute Arizona found that 82 of the state's 90 cities and towns had a housing deficit in 2025, adding up to an estimated shortage of 110,000 homes statewide.
The affordability gap driving projects like Broadway Farms is stark. The National Low Income Housing Coalition's 2026 profile found an Arizona household must earn $68,366 a year, or $32.87 an hour, to afford a two-bedroom rental at fair market rent of $1,709 without becoming cost-burdened. Income caps built into Broadway Farms fall well below that threshold, aiming to keep working families housed near the jobs driving growth in the Southwest Valley.
Estrella Village has seen other infrastructure investment recently, including plans for a new library to close a five-mile gap in book access for residents. Whether Broadway Farms' apartment buildings and Hurley Station's retail component reach completion on parallel timelines remains to be seen as construction moves forward.
