Brentwood is getting its first-ever neighborhood street festival later this month, with organizers shutting down a stretch of San Vicente Boulevard for a free day of food, shopping, entertainment and family activities. The inaugural Brentwood Bash runs from 10 a.m. to 3 p.m. on Sept. 26, taking over the eastbound side of San Vicente Boulevard between Montana and Barrington avenues.
The event is a free community festival presented in partnership with longtime neighborhood grocer Vicente Foods, the Brentwood Homeowners Association, the CD11 Foundation, and the office of Los Angeles City Councilwoman Traci Park, according to the Santa Monica Daily Press. Organizers Carolyn Jordan, Alexis Pappas and Barbara Roll put the event together, and Councilwoman Park's office is also listed among the organizing partners. More than 40 local vendors and businesses are expected to set up along the corridor, with Santa Monica vendors joining Brentwood businesses for the day.
What's on Tap for the First Bash
Attendees can expect restaurants, community organizations, a petting zoo, entertainment and family-friendly activities spread along the closed roadway, per the same account. Organizers say the event was created to bring the neighborhood together and hope to establish the Brentwood Bash as an annual tradition — describing it as the first community event of its kind in the Los Angeles neighborhood. Families and residents from Brentwood and surrounding areas are encouraged to attend, and the festival is free and open to the public. Vendors interested in participating can contact Alexis Pappas at [email protected], and event details are posted at www.thebrentwoodbash.com.
The festival's location carries its own layers of local history. The median running down San Vicente Boulevard is associated with the Coral Trees landmark, according to Big Orange Landmarks. The coral trees are part of the boulevard's local history, and the species was designated the official city tree of Los Angeles in 1966 by Mayor Sam Yorty and is known for vivid spring blooms.
A Boulevard Under Strict Protection
Commercial activity and any alterations to the median have been governed since May 1980 by the city's San Vicente Scenic Corridor Specific Plan, which protects the street's pedestrian character and requires public hearings before major median changes, according to the Brentwood Homeowners Association. That same association is celebrating its 80th year of service in 2026, having been established in 1946 as a volunteer organization that now represents roughly 4,500 single-family homeowners and condominium residents across the neighborhood, per Cause IQ.
Vicente Foods, the Bash's grocery-store partner, has an even longer history on the boulevard. The market was established in 1948 by Lester and Esther Adams at San Vicente Boulevard and Bundy Drive and remains family-owned today. Inside the store, Mamolo's Bakery has served as the market's featured in-house bakery for more than 50 years, known locally for its Alligator Pecan Coffee Cake.
Recent Investment Along the Corridor
Recent Investment Along the Corridor The street festival also lands along the boulevard's landscaped median. Councilwoman Park's office is among the event's organizing partners.
Brentwood includes the San Vicente Boulevard corridor. Today, Brentwood is home to residents and businesses, including those along San Vicente Boulevard.
Hoodline has previously covered Brentwood dining news along the same commercial strip. The Brentwood Bash marks a notably different kind of gathering for the corridor — a planned, festive closure rather than a response to an incident — as organizers aim to turn the coral-tree-lined median into an annual community fixture.
