Diversified is consolidating four separate New Jersey locations into a single facility in Newark, a move the audiovisual and broadcast integration firm says will centralize warehouse operations, systems fabrication, 3D printing, studio space and client experience areas under one roof by the end of October.
The company announced the plan Tuesday, according to ROI-NJ, which reported that the new Newark site will span more than 100,000 square feet and combine key functions that had been spread across the four separate New Jersey offices. The facility will include warehouse and office space, systems fabrication and testing facilities, and 3D printing capabilities, giving the company a single centralized hub to support what it describes as continued growth.
Diversified CEO Paul Lidsky framed the move as more than a real estate consolidation. He said the Newark facility gives the company an opportunity to rethink how its teams work together and support clients, per the same ROI-NJ report. Lidsky was named CEO in October 2025 after chairing the company's board since 2023, according to NewscastStudio.
A Tri-State Hub With New Jersey Roots
The consolidation lands during a period of broader change for Diversified, which provides audiovisual, broadcast and digital experience integration services. The company relocated its global headquarters from Kenilworth, New Jersey, to Plano, Texas, in October 2024, where the headquarters supports executive leadership and local teams, according to Dallas Innovates. Even after that shift, New Jersey remains part of the company's operational footprint.
Diversified generates roughly $1 billion in annual revenue and employs about 2,600 people across 40 locations worldwide, per Invidis. The firm counts Tailwind Capital as its primary investor, NewscastStudio reported.
Executive Shake-Up Accompanies the Physical Overhaul
The Newark consolidation arrives alongside notable changes in Diversified's leadership ranks. In August, the company appointed Pete Emminger as its first Global Chief Technology Officer, a newly created position meant to oversee technology strategy across converging workplace, broadcast and digital experience sectors, according to Dallas Innovates. That appointment followed several other key leadership additions made earlier this year, the outlet reported.
Diversified has also been building out its service offerings. In February, the company formally launched Diversified Digital, a global practice meant to consolidate its digital media and enterprise signage integration work, evolving out of its long-standing Digital Media Group, Invidis reported. Those digital and signage capabilities could plausibly draw on the kind of centralized staging and testing space the new Newark facility is designed to provide, though the company has not detailed how work will be distributed once the consolidation is complete.
Recent Projects Show the Scale of the Work
The kind of complex integration work Diversified handles was on display this month in New York City, where cloud financial technology provider Global Relay unveiled a five-story headquarters featuring broadcast studios, according to Invidis. That project reportedly included broadcast production facilities and a 20-foot LED display in the building's auditorium, offering a recent example of the regional client work that local teams support.
The move also fits into a larger industry trend. The global professional audiovisual market is projected to grow from $332 billion in 2025 to $402 billion by 2030, driven largely by demand for network-based AV-over-IP infrastructure, according to AVNetwork.
Newark's Growing Pull for Tech and Industrial Tenants
A separate lease report concerns Newark, California, rather than Newark, New Jersey. Hoodline previously reported a 143,086-square-foot lease at 7411 Central Avenue in Newark, California, but that report does not establish a broader trend for Newark, New Jersey or the role of transit routes in attracting tenants.
