The owners of Heavens to Betsy! are considering a phased redevelopment of three downtown Lawrenceburg buildings under the name 3 Brick Row. The Anderson News reported that the proposal would add lodging, dining, and entertainment uses around the existing restaurant, including three upstairs Airbnb units, a bakery, a rooftop bar, a retro arcade, and specialty basement spaces. The owners have indicated that the design is still subject to change.
Keeping the restaurant operating
The restaurant is expected to remain open during the work by moving temporarily into the former WesBanco building, which the Seeberger family purchased for that purpose, according to The Anderson News. After the renovation, Heavens to Betsy! is expected to return to its current location.
Planned uses for the properties
The proposed interior changes would put several functions in the basement, including a bourbon salon, speakeasy, chef’s table for events, offices, wine storage, and extra kitchen storage. The restaurant’s secondary dining room could become a bakery operated by Jessica Seeberger’s daughter, Abbi, after she graduates from culinary school in 2029. The plan also includes three roughly 800-square-foot luxury apartments above the main dining area.
Potential lodging requirements
If the three proposed apartments are operated as short-term rentals through platforms such as Airbnb, the Lawrenceburg-Anderson County Joint Tourism Commission says they must be registered annually with the City of Lawrenceburg, receive a Conditional Use Permit and obtain a business license, according to Visit Lawrenceburg KY.
The Anderson County Fiscal Court also approved a countywide 60-day stay on new Airbnb and short-term-rental approvals through July 7, 2026, while a temporary committee studied regulations, The Anderson News reported. That action was separate from the proposed 3 Brick Row project; the available project information does not specify any alcohol-service licensing requirements.
At 120 Main Street, the concept includes an indoor-outdoor rooftop bar serving food and appetizers year-round, with views toward the Lawrenceburg Green at Century Bank Park. A retro arcade is also under consideration; The Anderson News reported that the business has begun collecting game machines.
A multiyear construction plan
The full redevelopment could take at least five years after construction starts, Seeberger told The Anderson News. The owners hope to complete early work, including an expanded kitchen and new bathrooms, within two to three years. The broader proposal would therefore be carried out in stages as the buildings and their different uses are developed.
