Los Angeles denim label RE/DONE is coming to 475 Broome St. in SoHo, marking the upcycled luxury brand's first permanent New York City storefront. The location gives RE/DONE a splashy debut moment in one of Manhattan's most competitive retail corridors.
The Broome Street activation arrives during New York Fashion Week. According to Crain's New York Business, RE/DONE is coming to SoHo, and the Council of Fashion Designers of America has set the official Spring/Summer 2027 schedule for September 10 through 15, with 70 runway shows and presentations, according to the Council of Fashion Designers of America. Before it becomes a standard storefront, the Broome Street space will pull double duty: fashion platform N4XT and technology company SAP announced a joint Retail Innovation Lab with RE/DONE at the location, running as a tech-enabled pop-up activation from September 11 through September 30, according to a release distributed via GlobeNewswire.
From Downtown LA Startup to Global Retail Footprint
RE/DONE's path to SoHo began far from Manhattan's cast-iron blocks. The label was founded in Los Angeles in 2014 by Sean Barron and Jamie Mazur, launching with a concept built around reconstructing vintage Levi's into contemporary silhouettes, per Tenue de Nîmes. The company has upcycled 156,200 pairs of vintage jeans with Levi's through its circular fashion initiatives, according to Modern Luxury.
RE/DONE has had retail locations in Los Angeles, Malibu, and East Hampton. Its New York location adds to the company's retail footprint.
A Landmark Address in SoHo's Cast-Iron District
The Broome Street space is at 475 Broome St.
That corridor has grown increasingly expensive to break into. A Real Estate Board of New York report released in February 2026 showed median retail asking rents along SoHo's Broadway corridor surged 24% in late 2025 to $726 per square foot, according to the Commercial Observer.
SoHo's Retail Rebound Draws West Coast Labels
RE/DONE's move fits a broader pattern of landlord demand and leasing activity across the neighborhood. Recent coverage has examined SoHo's leasing market, including Hoodline's report on Newmark's leasing role at Scholastic's SoHo building.
RE/DONE isn't the only West Coast apparel label placing a long-term bet on the neighborhood. In March 2026, Los Angeles Apparel converted its short-term SoHo pop-up into a 10-year, 24,687-square-foot flagship lease at 480 Broadway, Hoodline reported in a story on Los Angeles Apparel's Broadway flagship deal. The moves come amid continued real estate activity in SoHo.
For RE/DONE, the calculus is clear: establish a presence in one of the tightest, priciest retail markets in the country, then use Fashion Week's spotlight and a tech-industry collaboration to introduce it to New York shoppers before the racks of upcycled denim even go up.
