A yogurt brand born in Madrid and known for drawing crowds wherever it lands has set up shop in Boston's Seaport. MYKA has joined the new shops lineup at Fireside at The Current, the seasonal pop-up market that opened last week for its 20th season.
The Madrid-founded brand is known for its premium Greek yogurt, according to masslive.com. Founded in 2023 by French-Mexican chef Natalia Morales and business-development executive Javier Ezquerro, MYKA built its name on a soft serve made from a blend of pasteurized milk and goat's milk kefir, producing a tangy, tart texture rather than a straightforward sweet froyo. The outlet describes the yogurt as dense, creamy and protein-packed, with probiotic benefits baked into the pitch.
What really sets MYKA apart, per the same account, is the topping bar: more than 30 patisserie-style toppings, all made in-house, ranging from baklava crumbles and pistachio cream to house-made fruit compotes and wild honey. The menu also rotates through limited-edition and seasonal flavors on top of its regular lineup. Boston.com lists dulce de leche, baklava pistachio and matcha as current flavors, alongside a vegan guava sorbet, and notes the Seaport location sits at The Current, 100 Seaport Blvd.
A Brand That Already Has a Following
MYKA arrives in Boston with a cult following already intact, and Boston.com reports it lures long lines thanks to its artisanal treats. The brand's international footprint is described differently across accounts: MassLive puts it at 55 stores across 17 countries and four continents, while Boston.com describes stores in 30 cities worldwide. Spanish outlet Expansión has separately reported the brand reaching 12 countries three years after its first location opened, and industry site citybiz.co put the figure at 16 countries around the time of MYKA's U.S. debut — the discrepancies suggest a brand still expanding fast enough that exact counts are hard to pin down.
In the U.S., MYKA already has locations in Miami, New York and San Diego, according to the same masslive.com report. The Miami New Times has reported that MYKA planned to expand into additional U.S. and Latin American markets this year, though it did not name specific cities or opening dates. That expansion pattern tracks with a broader trend: the International Frozen Yogurt Association notes that a new wave of Greek-style frozen yogurt shops has emerged across South America, Europe, the Middle East and parts of Asia, with renewed momentum now building in North America.
Why Greek Yogurt Is Having a Moment
Part of the appeal, according to the International Frozen Yogurt Association, comes down to nutrition math: Greek yogurt's higher protein and lower sugar content lines up neatly with wellness-minded shoppers looking for a treat that does not feel like a total splurge. The same organization suggests the counter-serve model favored by most Greek frozen yogurt shops could mark a shift away from the self-serve froyo bars that dominated the U.S. market for years. New York has seen its own crop of Greek froyo newcomers, including Mimi's, Yogurt Club and Madison Fare, per the association.
What Else Is New at Fireside
MYKA is not the only new name at Fireside at The Current this season. Masslive.com reports the pop-up's other new additions include Elli Parr, It's For Now with Maker Scholar, Morandi, Tiny Chaos Studios and WNTR by Bobbles & Lace. Returning stands include Union Square Donuts, NOBULL and The Sweetish Fish, giving Seaport visitors a mix of familiar favorites alongside the new arrivals.
The market, run out of nine freestanding structures along Seaport Boulevard and Seaport Common according to WS Development, is open 11 a.m. to 7 p.m. Monday through Saturday and noon to 6 p.m. on Sunday. The season itself runs long: Caught in Southie reports the 20th season opened September 25, 2026 and is scheduled to continue through January 31, 2027, giving Bostonians plenty of time to see what all the lines are about.
